The 2009 Marine Dealer Conference & Expo schedule is set for Nov. 16-18 in Orlando, Fla., and organizers say the agenda has been revised to deliver what marine dealers have requested.
Following a nationwide survey of marine dealers, the MDCE created an educational agenda that focuses on the four topics that dealers said would be of most interest to the health of their businesses: sales, service, marketing and financing.
With more than 15 seminars on tap, the MDCE will offer a sales and marketing educational track, with seven in-depth sessions; a service department track, with five in-depth presentations and a panel discussion; and a commercial and retail financing track with two detailed presentations.
The event will start with a keynote session, presented by Disney, titled, "Leading Through Turbulent Times," and will culminate with panel discussions on "dealer solutions" and "industry leaders."
Through a five-year agreement, Boating Industry magazine has partnered with the Marine Retailers Association of America to take over the creation and development of the MDCE.
The event, which has relocated to Orlando after years of being hosted in Las Vegas, will feature a large exhibit hall and numerous networking opportunities in addition to the educational lineup.
"We're excited about this agenda because it delivers the exact tools, strategies and solutions that dealers need in the current economic environment," said Matt Gruhn, associate publisher and editor-in-chief of Boating Industry magazine, in a statement. "Dealers have been struggling to find answers and stay alive out in their businesses on a day-to-day basis and now, with this agenda, they can get the answers they need all in this one event."