Great Lakes Scuttlebutt and Marine Marketing Solutions will launch the first marine affiliate marketing network at the Feb. 13-17 Miami International Boat Show.
In development for the last six months and built solely for the marine industry, Marine Marketing Affiliates will bring marine manufacturers, marine affiliates and the boating public together.
The network will be set up to allow anyone in the industry to utilize the power of affiliate marketing for business growth.
“For us it was about being a catalyst for change and seeing our beloved marine industry excel and rival that of other industries currently utilizing affiliate marketing,” Kyle Publications founder and Great Lakes Scuttlebutt Magazine publisher Erik Kyle said in a statement.
“When we first started developing Marine Marketing Affiliates, we researched other affiliate marketing platforms available to the marine industry,” Kyle said. “What we quickly realized was the marine industry as a whole was not involved in affiliate marketing. Only a handful of the bigger players were being featured on other affiliate marketing platforms.”
A soft-launch began in December when Great Lakes Scuttlebutt Magazine used the platform to produce a gift-buying e-magazine that was fully affiliate-driven.
“When we were testing the affiliate network this past holiday season, we were surprised at how much of a knowledge gap there was regarding affiliate marketing in the marine industry,” Kyle said. “We have spent a lot of time speaking with our clients to gauge interest in affiliate marketing and developing just the right network to make the process easily understood.”