Maverick Boat reports record sales in Miami

 Maverick launched the Cobia 277 center console at the Miami show.

Maverick launched the Cobia 277 center console at the Miami show.

The Maverick Boat Co. sold a record number of boats at this year’s Miami International Boat Show, marking its 30th anniversary with new highs in units and dollars, according to the Fort Pierce, Fla., company, which owns the Maverick, Hewes, Pathfinder and Cobia brands.

“All the products are new and fresh and exciting and people have taken notice,” Maverick president Scott Deal told Trade Only Today.

"Of course, an improving economy had a very large part to play in the success of the show, for us and everyone else."

This year’s number of units sold (53) is 59 percent higher than the company’s previous best (34) at the Miami show, Maverick director of marketing Charlie Johnson said. These were sales in booths at the show, with deposits taken, Johnson said.

This is the 29th year that Maverick has participated in the show. Deal founded the company in 1985.

All brands did well at the show, but Cobia was a "standout,” Deal said. "I worked that booth, and it was nice to hear people say how much they recognized and appreciated the work we’ve done with that brand.”

Maverick acquired the Cobia brand in 2005, quickly replacing each model with new product. At the show the company launched the Cobia 277 center console and the Pathfinder 2600 TRS.

“We’ve been hearing a lot about record growth from many companies, ourselves included,” Deal said. "However, those were typically expressed in percentage growth, either in units or revenue. This MIBS sales record was absolute, meaning it was by far the single biggest show in terms of both units and revenue, with the latter by a surprising margin.”


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