MDCE 2012: Social media firm upgrades MRAA membership

Author:
Updated:
Original:

Josh Chiles is on a roll.

The 33-year-old founder and CEO of Engaged, a company that helps marine dealers customize the level of assistance they receive to manage social media, has had a pretty big couple of months.

It’s now an official premier partner with the Marine Retailers Association of the Americas, Chiles told Soundings Trade Only at the Marine Dealer Conference & Expo in Orlando, Fla.

MRAA members will get two exclusive offers from Engaged. One is the One-Hour Social Media Review, available to MRAA members at the discounted price of $239, a 20 percent discount.

For those who want to get started ramping up their business presence on social media outlets or for those who’ve reached a plateau, Engaged will serve as an in-depth consultant for a discounted rate and give suggestions for improvement, Chiles said.

In the Anchor’s Aweigh program, Engaged will create and post social media content designed to meet a dealership’s goals at a discounted rate of $329 a month.

The partnership was announced during the MRAA’s breakout session at the dealer conference and comes slightly more than a month after the Brunswick Boat Group announced Engaged as an official Brunswick Dealer Advantage provider. That means Brunswick, after a long vetting process, touts the company as a chosen outlet for dealers to do business.

Another exclusive (and free) benefit Engaged is offering dealers is a soon-to-be-launched “30 Days of Social Media Content,” Chiles said.

That project “is going to be sweet,” Chiles said.

“We went back through content we wrote for clients and monitored engagements for six months,” Chiles said. “The content that had the most engagement, likes, comments, we took that out and put it into this program.”

That content includes customized posts for Facebook, Google+ and Twitter, as well as blogs, Chiles said.

Asked whether he currently has a boat, Chiles says he doesn’t have time for one with all the new business. But next on his list is a 450 Sea Ray Sundancer.

Read more about the conference in January’s Soundings Trade Only.

— Reagan Haynes

Related

STAR BRITE DEBUTS NEW MARINE DESCALING FLUID

Star brite introduces Marine Descaling Fluid—a powerful, easy way to descale raw water-cooled systems using recirculation. It saves time, energy, and a lot of headache, allowing for a faster, cost-effective return-to-service for equipment.

NAW Elects 2021 Officers

Michael Medart of Medart Engine and Marine takes the helm as chairman of the National Association of Wholesaler-Distributors board.

Caterpillar Names Global Manager

Alex Berg will lead the manufacturer’s pleasure craft and yachting segment.

Nearly 320K Boats Sold in 2020

NMMA says new-boat sales are at their highest level in 12 years, with all powerboat segments up 8 to 22 percent.

‘Injection of Capital’ for Cox Powertrain

The British company said it will use the $16.7 million to expand operations and ramp up production of its CXO300 diesel outboard.

Groupe Beneteau Releases Preliminary 2020 Financials

Revenues were down 15.1 percent for the 16-month period that ended Dec. 31. A full report is due next month.

A Modern Twist on Word of Mouth

The supercharged power of user-generated content.