MDCE 2012 VIDEO: Organizers talk about show opening

Author:
Updated:
Original:

The largest-ever Marine Dealer Conference & Expo opened this morning with a 5 percent increase in registered attendees, according to the show organizers.

"We're excited, attendance is up a bit and we still have to look forward to onsite registration, as well — that is usually another 50 people," said Amy Collins, the group publisher of Boating Industry, which co-produces the show with the Marine Retailers Association of the Americas.

The more than 500 dealers registered for the conference represent the highest-ever dealer attendance for the conference, which runs through Wednesday at Orlando's Orange County Convention Center.

The show differs from others because marine dealers, rather than manufacturers, drive the event, said Boat Industry editor-in-chief Jonathan Sweet.

Click play for a conversation with Collins and Sweet.

“We are all about dealer education and giving dealers information that they need to be successful," Sweet said this morning. “It is an independent show, so all the different boat brands are here. You will get a full range of what is available on the market."

Attendees also have the opportunity to attend more than 20 educational sessions from big-name marine industry companies.

The keynote presentation will be at 5:30 p.m. In the presentation, “How the Best Get better," author and internationally recognized speaker Robert Stevenson will deliver strategies to help companies improve sales, customer loyalty and referral business.

The conference features 22 educational sessions organized into three tracks: sales and marketing, powering profits and service and marina.

— Chris Landry

Related

Besenzoni - for over 50 years ambassador of made in Italy in the world - designs and produces accessories for pleasure and commercial boating characterized by simple and functional design

Besenzoni constantly assists its customers in 90 countries with 187 representative points and a direct assistance network consisting of 164 operating units around the world coordinated by the headquarters.

Sea Tow Saves Cold-Stunned Turtles

Its Corpus Christi outfit is rescuing turtles that were affected by the deep freeze in Texas.

Southern Marinas Sells Portfolio

The group had made six acquisitions last year and had a total of 12 properties under its umbrella.

2020 Neptune Award Winners Named

The annual marketing awards drew 129 entries in 20 categories.

‘A Great Start to 2021’

An onslaught of new and returning customers kept dealers busy in what is typically a slower time of year.

Nautique Names VP of Sales

Rick Skinner joins the Correct Craft subsidiary after 30-plus years with water-sports equipment manufacturer HO Sports.

MarineMax Expands Territories for Cruisers, MJM

The dealership will offer the brands at several of its locations, including Boston, Baltimore, Jacksonville and Charleston.