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MDCE names closing keynote speaker

Troy Hazard will wrap up the Marine Dealer Conference and Expo as the closing keynote presenter.

Hazard is a business turnaround specialist who founded and developed a dozen small- and medium-sized companies. The entrepreneur, consultant, author and TV host will share his expertise in “Future-Proofing Your Dealership,” scheduled for 3 p.m. on Wednesday, Dec. 12.

Hazard’s client list includes Goodyear, Subway and Baskin-Robbins.

A boater, Hazard grew up with first-hand knowledge about the marine industry from his father’s fishing tackle business.

“We’re bringing Troy to MDCE to help attendees anticipate the challenges ahead and learn how to not just be ready for them, but turn them into competitive advantages,” said Liz Walz, vice president and director of education at the Marine Retailers Association of the Americas, in a statement.

“We all know how fast the world is changing, and it’s not always easy for businesses to adapt to those changes. Troy will set dealers up to take what they’ve learned at the MDCE and implement it when they return to their dealerships,” said Tim Hennagir, editor of Boating Industry magazine, which co-produces the MDCE with the MRAA.

MDCE runs Dec. 9-12 at the Orange County Convention Center in Orlando, Fla.

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