MDCE seeks dealer case-study participants

Organizers of the Marine Dealer Conference & Expo are looking for marine dealers to participate in their dealer case studies.
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Organizers of the Marine Dealer Conference & Expo are looking for marine dealers to participate in their dealer case studies.

“In response to MDCE attendees’ requests for more dealer-to-dealer education, we are adding a brand new Dealer Case Study to each of the four tracks: Leadership, Sales, Service Plus and Marketing,” Marine Retailers Association of the Americas vice president Liz Walz said in a statement. “This is one of many ways MDCE 2016 will give marine retailers the opportunity to learn from each other’s experience.”

Each dealer case study will take the form of a 30-minute on-stage interview conducted by an MDCE staff member or speaker and complemented by a PowerPoint presentation and handout. A 15-minute audience question-and-answer session will follow.

Candidates will complete the five-question application form.

MDCE staff will review the submissions, considering such factors as innovation, educational value, potential for widespread application and marine retail results.

Four dealers will be selected and notified by no later than Sept. 1. All four marine retail professionals chosen to present during the 2016 MDCE will receive a complimentary retail pass to the conference.

“We’re always looking for ways to improve MDCE for our attendees,” Boating Industry magazine editor-in-chief Jonathan Sweet said. “This new offering allows us to take advantage of the innovation and excellence displayed by the marine retailers who participate in the show.”

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