MDCE seeks feedback to customize 2015 event

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Organizers of the Marine Dealer Conference & Expo are planning for the 2015 educational agenda, including some new features that seek to allow attendees to customize the event to meet their needs.

Each year, the MDCE educational lineup is built by beginning with a review of the session evaluations from the prior year, as well as post-event CSI surveys and feedback from attendees and the dealer-led MRAA Education Committee.

Then organizers create an event survey designed to identify the topics most relevant to and desired by the dealer community. Those results are paired with speaker research and input from the MDCE’s annual call for presentations to develop a fresh and impactful educational lineup.

“Each and every educational session and experience at MDCE is crafted to deliver real results for our attendees,” Marine Retailers Association of the Americas vice president Liz Walz said in a statement. The MRAA produces the annual event in partnership with Boating Industry. “The survey ensures that MDCE evolves alongside our attendees, addressing their changing needs.”

Organizers are asking for dealers to take three minutes to complete the Pre-MDCE 2015 Attendee Survey this week to help them plan and provide content.

“No two marine retailers are alike,” Boating Industry editor-in-chief Jonathan Sweet said. “That’s why participation in the survey is so important to us. Our goal is to move the needle in a meaningful way for every single MDCE attendee.”

The 2015 MDCE is scheduled for Nov. 15-18 at the Orange County Convention Center and Rosen Plaza Hotel in Orlando, Fla.

The MDCE attracted more than 580 dealers last year. Forty percent of them attended for the first time. The MRAA’s goal is to grow the event to more than 1,000 dealer attendees.


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