The Marine Equipment Trade Show in Amsterdam is focusing on taking the virtual platform metstrade.com to a new level.
The online community team used the three-day event from Nov. 17-19 at RAI Amsterdam to share preliminary ideas and collect feedback to support future developments via a co-creation approach.
More than 60 professionals from the industry have been interviewed and more than 70 people have signed up to join the co-creation club, including National Marine Manufacturers Association export director Julie Balzano and Nimbus and Epoch Yachts founder Lars Wiklund.
“Many professionals in the marine leisure industry are connected through METS Trade’s networks and they enjoy a genuine sense of community,” RAI Amsterdam maritime domain manager Irene Dros said in a statement.
“The challenge is to create an online extension of the METS Trade show to ensure year-round value to all who participate. The starting point for the METS Trade team is always to listen to and talk with people from the industry, and there is no better place to do that than during the METS Trade show.”
“Our ultimate goal is to create an online community that is relevant 365 days a year,” Dros said. “This co-creation approach will help us attain that ambition as we extend our platform and make it even more relevant to people’s day-to-day business.”