MIAMI BEACH, Fla. — Carver and Marquis Yachts opened Yachts Miami Beach, formerly known as the Yacht & Brokerage Show in Miami Beach, on Wednesday night on Collins Avenue with the formal launch of the new Carver C50 Command Bridge.
“A lot of the content on this boat was the result of extensive feedback from our customers and dealers,” Carver and Marquis president Rob Parmentier told Trade Only Today. “Carver is relevant again. There’s a lot of excitement around these boats in the last year and a half.”
Those details include a private entrance to a master stateroom, a second head option and an open floorplan, all the things people want on a 50-foot boat,” Parmentier said.
“This is a cavernous 50-foot boat. There are 12 people on the bridge up there,” he added, pointing. “And they’re not even bumping into each other.”
The reinvigorated brand has seen a 110 percent increase this year, on top of a 280 percent increase last year, Parmentier said, which has attracted dealers.
“We have rebuilt our dealer network with quality people,” he said. “I’ve handpicked the dealers who can represent our brand, who care and have passion.”
Although the launch party occurred the day before the show’s official opening today, the C50 had already been sold to a buyer in Annapolis, Md.
Yachts Miami Beach will continue through Monday on a mile-long strip of the Indian Creek Waterway along Collins Avenue.