MIAMI 2016: MMA hands out Neptune Awards

Marine Marketers of America announced the winners Thursday of its eighth annual 2015 Neptune Awards.

Marine Marketers of America announced the winners Thursday of its eighth annual 2015 Neptune Awards for Marketing Excellence during the Progressive Miami International Boat Show Industry Breakfast.

“There were 97 entries in 13 categories, with a record-breaking total of 47 companies and advertising agencies participating,” MMA president Wanda Kenton Smith said in a statement. “There was great diversity in terms of company size and type, and the standard of work, overall, was very high.”

MMA accepted entries in three new categories this year — website, native advertising and diversity initiative. The most hotly contested categories included video, website and product literature.

“The 2015 Neptune Awards saw winners from all parts of the marine industry, from a family-run marine supply company in Alabama to multinational global giants,” said Sally Helme, who served as chief among the 12 judges. “The Neptune Awards are judged on the basis of marketing excellence. As this year’s competition reveals, every company has an equal chance to win.”

Best National Magazine Advertising (Single Page): Hell’s Bay Boatworks/Markham Unlimited, “Cheat On the Big Boat”

Best Mobile App: Jester Communications/Dominion Marine Media, “Toucan Touch”

Best Website: Mercury Marine, “New Global Website”

Best Digital Newsletter: Hatteras Yachts/Turnkey Communications, “Currents”

Best Email Promo Blast: Yamaha Watercraft/ICBM Media, “Lead Entry Email Campaign”

Best Event Marketing or Sales Promotion: Sea Tow International and the Sea Tow Foundation/Syron Design, “Designate a Sober Skipper”

Best Product Literature: Mercury Marine, 2015 Product Catalog
Best Social Media: Sea-Doo/Look Marketing, “Ultimate Sea-Doo Beach Party”

Best Web Advertising - Native Advertising: T-H Marine Supplies/Bevelwise, “Even More Ways to Enjoy the Water”

Best Web Advertising - Banner Ads: Hinckley Yachts, “Where Would You Go in Your Hinckley?”

Best Video: Winner: Sea-Doo/Look Marketing, “Sea-Doo Taking It to the Next Level”
Best Marketing Innovation: Yamaha Watercraft/ICBM Media, “1-1 Lead Nurture Program and Customer Scoring


Best Diversity Initiatives: Recreational Boating and Fishing Foundation/Lopez Negrete Communications, “Vamos a Pescar”



Star brite introduces Marine Descaling Fluid—a powerful, easy way to descale raw water-cooled systems using recirculation. It saves time, energy, and a lot of headache, allowing for a faster, cost-effective return-to-service for equipment.

NAW Elects 2021 Officers

Michael Medart of Medart Engine and Marine takes the helm as chairman of the National Association of Wholesaler-Distributors board.

Caterpillar Names Global Manager

Alex Berg will lead the manufacturer’s pleasure craft and yachting segment.

Nearly 320K Boats Sold in 2020

NMMA says new-boat sales are at their highest level in 12 years, with all powerboat segments up 8 to 22 percent.

‘Injection of Capital’ for Cox Powertrain

The British company said it will use the $16.7 million to expand operations and ramp up production of its CXO300 diesel outboard.

Groupe Beneteau Releases Preliminary 2020 Financials

Revenues were down 15.1 percent for the 16-month period that ended Dec. 31. A full report is due next month.

A Modern Twist on Word of Mouth

The supercharged power of user-generated content.