MIAMI — FLIR Systems announced its new products during a press event on the eve of the Miami International Boat Show, as well as its new logo and tagline, “Simply superior.”
The company unveiled two new compact additions to its popular M-Series marine thermal cameras for recreational boating — the FLIR M100 and M200 — and let marine journalists test its latest generation of Raymarine multifunction displays.
“We’ve been focusing on improving our personal interaction,” FLIR general manager Gregoire Outters said.
FLIR’s maritime revenue in 2016 was up 4.4 percent and operating income was up 13 percent, Outters said.
The company said the M100 and M200 thermal cameras provide enhanced awareness while fishing, sailing or cruising at night. The Raymarine Axiom MFDs include built-in RealVision 3D sonar powered by the Raymarine Lighthouse 3 operating system.
FLIR’s most compact pan-and-tilt marine thermal cameras to date, the FLIR M100 and M200 are engineered with FLIR’s Boson high-performance thermal camera core, which features an integrated multi-core video processor that the company said delivers superior image quality and artificial intelligence features.
When the M100 and M200 are combined with a Raymarine Axiom MFD, the company said users can take advantage of FLIR’s new ClearCruis intelligent thermal analytics, which bring boaters an advanced level of awareness and safety by visually and audibly alerting the operator when “non-water” objects, such as boats, obstacles, or navigation markers, are identified in the scene.
“It’s the smallest compact camera we’ve ever made at FLIR,” said Lou Rota, FLIR vice president of global maritime sales. This is the most significant lineup of thermal launches that I’ve seen in all of my 11 years.”
Prices for the Raymarine Axiom MFD Series range from $649.99 to $3,349.99; the new FLIR M-series thermal cameras start at $2,499.99.