The yacht show that occurs on Miami Beach each February, formerly known as Yachts Miami Beach, is getting a new name and logo.
The show, which underwent a name change just two years ago, will now be called the Miami Yacht Show on Collins Avenue.
The Miami Yacht Show is co-owned by Informa and the International Yacht Brokers Association; 2018 will be the first time the show is being held after Show Management was purchased by London-based Informa in March.
Set to take place from Feb. 15-19 in Miami Beach along Collins Avenue across from the Fontainebleau and Eden Roc hotels, the show, entering its 30th year, features more than 500 new and brokerage yachts and a wide array of marine technology and accessories.
"Like all leading global brands, this show is constantly evolving and adapting to best serve its audience," said Informa marketing vice president Mary Bender in a statement. "The new name and logo were designed to follow suit with our portfolio of boat shows. We worked collaboratively with our stakeholders throughout the process and expect the new brand to be well received in the yachting community."
Informa, which produces 200 industry events annually — including the Monaco Yacht Show — is listed on the London Stock Exchange and is a member of the FTSE 100.
A new Miami Yacht Show website has debuted, along with the beta launch of Boat Show Market Place, a new online platform designed to allow visitors to more easily plan their visit and schedule appointments with the exhibitors they most want to see.
The new Miami Yacht Show site, optimized for mobile browsing, builds on improvements introduced at the 2017 show, including a new physical look and layout that delivered a more interactive and inviting sales experience and environment for guests and exhibitors.
Show organizers also introduced a VIP Experience ticket that offers guests who wish to experience the show in celebrity style access to a floating, air-conditioned lounge with a premium open bar, gourmet food, a dedicated concierge to arrange appointments on board yachts and other special experiences.
Spanning more than a mile along the Indian Creek Waterway from 41st to 54th streets, the show covers more than 1.2 million square feet of space. In addition to the display of yachts and accessories, it features floating cocktail lounges, food and live musical entertainment.
Two boat shows take place in Miami and Miami Beach during Presidents' Day weekend in February. The Miami Yacht Show on Collins Avenue runs concurrently with the Progressive Miami International Boat Show, which is owned and operated by the National Marine Manufacturers Association.