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Miami show partnership seeks international buyers

The National Marine Manufacturers Association is partnering with the U.S. Department of Commerce to bring more international buyers to the Progressive Insurance Miami International Boat Show, which takes place Feb. 14-18.

The Miami boat show was chosen to be part of the department’s International Buyer Program Select, which was created to connect international business-to-business buyers with U.S. companies looking for new sales opportunities, NMMA vice president of Southern shows Cathy Rick-Joule told Soundings Trade Only.

The department is working with outposts in six countries to recruit qualified buyers, Rick-Joule said. The countries are Japan, Turkey, Chile, Panama, Costa Rica and Brazil.

“That’s just another way we’re making sure our exhibitors are getting the most bang for their buck,” Rick-Joule told Trade Only.

“Part of what we do from a promotion perspective is, we secure a hotel room with a particular rate, work with visitors on hospitality and set up appointments for them with manufacturers they’re interested in,” Rick-Joule said. “It’s almost like concierge on some level. It’s a good way to bring solid buyers to the doors of manufacturers. We’re really optimistic about it.”

U.S. manufacturers that are current NMMA members or exhibiting at the show can register their companies into the database of suppliers to confirm their interest in meeting with any applicable buyer on site.

The deadline for free registration is Friday, Jan. 18.

Read more about the Progressive Insurance Miami Boat Show, as well as the concurrent Yacht & Brokerage Show, in the February issue of Soundings Trade Only.

— Reagan Haynes

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