Miami show rebrands annual breakfast event

The NMMA said it rebranded its All-Industry Breakfast during the Progressive Miami International Boat Show to the Innovation Breakfast.

The National Marine Manufacturers Association said it rebranded its All-Industry Breakfast during the Progressive Miami International Boat Show to the Innovation Breakfast.

The NMMA said the rebranding seeks to honor the innovative products, ideas and services presented during the Miami show each year.

As part of the rebranding, the annual breakfast, traditionally held on opening day of the Miami show, will move to the show’s second day — which will be Friday, Feb. 17, next year — and relocate to the show’s new Center Courtyard area at Miami Marine Stadium.

“The Miami International Boat Show is known for being the event that brings out the best boats and engines, the best marine accessories and the best of boating from around the globe,” Miami show manager and NMMA executive vice president Ben Wold said in a statement. “The Innovation Breakfast gives us an opportunity to celebrate and honor the countless new and innovative marine products, services and ideas introduced at the show each year.”

The new Innovation Breakfast will feature the announcement of the 2017 Miami International Boat Show Innovation Award winners, the announcement of Customer Satisfaction Index Award recipients and the Freedman Award recipient, and special presentations from industry leaders, including remarks from NMMA president Thom Dammrich.

The breakfast will be held from 8 to 9:30 a.m.

“With the show’s home at Miami Marine Stadium, we’re elevating the breakfast and putting it center stage, so to speak, by relocating it to the expanded Center Courtyard area of the show, enhancing the experience with new breakfast foods and creating a can’t-miss agenda focusing on the best innovations and ideas happening in our industry,” Wold said.


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