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MMA collaborative-consumption panel set for Lauderdale show

The Marine Marketers of America is holding a free seminar on Nov. 6 during the Fort Lauderdale International Boat Show on collaborative consumption strategies for growing boating.

The Marine Marketers of America is holding a free seminar on Nov. 6 during the Fort Lauderdale International Boat Show on collaborative consumption strategies for growing boating.

The discussion, moderated by NMMA chief marketing officer Carl Blackwell, includes panelists John Giglio, CEO of Freedom Boat Club; Chris Oetting of BoatBound; Andy Sturner of Boat Setter; and Ryan Remsing of SailTime Group — all businesses that use the collaborative consumption model in different ways.

Each of the four panelists is working to find new ways to introduce new people to boating, as well as reconnect with a lifestyle they might have previously enjoyed, without having to commit to boat ownership.

The panel also will discuss ways that manufacturers, suppliers, dealers, distributors, retailers, marinas and other industry stakeholders can benefit and get involved in a sharing economy.

The seminar will be held from 8:30 to 10 a.m. in the Grandview Room at the Bahia Mar. Anyone who wishes to attend should contact Wanda Kenton Smith at wanda@kentonsmithmarketing.com.

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