Informa Exhibitions, which operates the Fort Lauderdale International Boat Show, has named Lana F. Bernstein vice president of marketing for the company’s boat shows in the United States. The company also operates the Miami Yacht Show, the Palm Beach International Boat Show, the St. Petersburg Boat Show and the Suncoast Boat Show in Sarasota, Fla.
Bernstein has more than 20 years of experience in the luxury lifestyle, celebrity public relations and integrated marketing fields. She will work across multi-media platforms for Informa.
“Our U.S International Boat Shows are rated among the world’s most prestigious exhibitions,” said Andrew Doole, Informa U.S. Boat Shows senior vice president and chief operating officer, in a statement. “As we continue to expand, we must innovate and invest in content and new initiatives to reflect these new business priorities, and Lana has the creative vision and passion for content creation. Her success building user experiences and her omni-channel approach to brand amplification, combined with her unique ability to ignite change, will strengthen our platforms and further position our shows as must-attend attractions.”
Added Bernstein: “As the global leader in world-class exhibitions, Informa has blazed a trail with its five must-attend boat and yacht shows by focusing on deepening its connectivity with marine manufacturers, exhibitors, seafaring enthusiasts and guests, and enhancing their passion for the events. The brand represents the ultimate experience for nautical aficionados and is the leading marketplace for the industry’s most coveted products.”
Bernstein previously served as vice president of public relations and marketing for Modern Luxury Media. Her prior experience includes serving as vice president of media relations and marketing for Greengale Publishing, a lifestyle publishing company. She has also donated her time to charitable organizations in South Florida and nationally. Bernstein is a member of the humane society, Perez Art Museum Miami, YoungArts, Mount Sinai Foundation’s Young Presidents Organization and the Bass Museum.