Skip to main content

NMMA delays launch of Miami superyacht event

The National Marine Manufacturers Association will launch Superyacht Lifestyle Miami, a new event in conjunction with the Progressive Insurance Miami International Boat Show, at the 2015 show.

The NMMA initially scheduled the new event for this year’s Miami show — part of a larger effort to concentrate more on the superyacht industry — but said launching it at the 2014 show was too lofty a goal.

“We’ve had such incredible interest,” NMMA boat show vice president Cathy Rick-Joule told Trade Only Today. “If you think about why we started working on this, it was because the superyacht folks were looking for something very different than the traditional boat show. So we set off with an extremely lofty goal with extremely little time.”

“We had so much interest, so we decided to postpone the event so we could work with all segments of the industry,” Rick-Joule said. “We’d rather do it right than rush ourselves through it and not get it completely right.”

NMMA president Thom Dammrich said the move was made so the NMMA could better accommodate the needs of potential exhibitors, sponsors and NMMA members in the superyacht industry.

“NMMA has made this strategic decision to best fulfill expectations of forging relationships between the superyacht industry and luxury brand categories,” Dammrich said in a statement.

The NMMA is broadening its global superyacht industry involvement and is actively researching and providing strategies to support industry marketing initiatives.

“In addition to superyacht initiatives already undertaken by NMMA, we are concentrating our 2014 efforts on understanding more fully the needs of the sector,” Dammrich said. “As we continue working alongside superyacht builders, brokers and industry groups and attend global forums and meetings, we are directly asking the industry what it needs and how we can use our team to fulfill those needs. We believe our Superyacht Lifestyle Miami event will be enhanced by these efforts.”

Highlights of NMMA efforts to focus more on the superyacht industry include:

• Participation and leadership in ISO and other standards for superyachts worldwide;

• Advocating for the superyacht industry to protect it from harmful government regulation;

• Partnering with superyacht industry associations and industry groups;

• Providing strategic support to accessory manufacturer members who are key suppliers to superyacht builders;

• Developing export opportunities domestically and abroad to help grow the sector globally.

Related

BOB-CONFERENCE

MMTA Sets Date for Conference

The educational Business of Boating Conference will be held in Foxboro, Mass., with in-person and remote attendance options.

AKZONOBEL

AkzoNobel Nominates Board Member

Ben Noteboom is expected to be elected chair to succeed the retiring Nils Andersen.

MARINE-MARKETERS

Neptune Awards Adds Category

“Boat Show Marketing” will recognize promotional efforts for shows, and entries will be accepted until Dec. 18.

WOMEN-SAILING

Sailing Convention for Women Returns

Postponed during Covid, the event will include on-water training, networking opportunities and workshops.

Norm

MBIA Names Board Members

The Michigan Boating Industries Association elected four new directors and named the officers who will serve next year. Also, the 2023 schedule for “Ladies Let’s Go Fishing!” is taking shape.

CL.YACHTS

CL Yachts Expands Dealer Network

The Hong Kong-based builder added retail locations in Australia, Dubai, Singapore and Macau.

LEGEND.BOAT.FIX

Legend Boats Partners With Boat Fix

The Canadian builder will offer the telematics system, which provides tracking, monitoring and 24-7 service, on new models starting next year.

MARINEMAX

MarineMax Establishes Technology Division

The company’s Boatyard and Boatzon units will operate under the new entity, New Wave Innovations.

SUNTEX

Suntex Purchases New Jersey Facility

Green Cove Marina in Brick is the company’s latest acquisition on the Jersey Shore, joining Channel Club Marina and Key Harbor Marina.