The National Marine Manufacturers Association will launch Superyacht Lifestyle Miami, a new event in conjunction with the Progressive Insurance Miami International Boat Show, at the 2015 show.
The NMMA initially scheduled the new event for this year’s Miami show — part of a larger effort to concentrate more on the superyacht industry — but said launching it at the 2014 show was too lofty a goal.
“We’ve had such incredible interest,” NMMA boat show vice president Cathy Rick-Joule told Trade Only Today. “If you think about why we started working on this, it was because the superyacht folks were looking for something very different than the traditional boat show. So we set off with an extremely lofty goal with extremely little time.”
“We had so much interest, so we decided to postpone the event so we could work with all segments of the industry,” Rick-Joule said. “We’d rather do it right than rush ourselves through it and not get it completely right.”
NMMA president Thom Dammrich said the move was made so the NMMA could better accommodate the needs of potential exhibitors, sponsors and NMMA members in the superyacht industry.
“NMMA has made this strategic decision to best fulfill expectations of forging relationships between the superyacht industry and luxury brand categories,” Dammrich said in a statement.
The NMMA is broadening its global superyacht industry involvement and is actively researching and providing strategies to support industry marketing initiatives.
“In addition to superyacht initiatives already undertaken by NMMA, we are concentrating our 2014 efforts on understanding more fully the needs of the sector,” Dammrich said. “As we continue working alongside superyacht builders, brokers and industry groups and attend global forums and meetings, we are directly asking the industry what it needs and how we can use our team to fulfill those needs. We believe our Superyacht Lifestyle Miami event will be enhanced by these efforts.”
Highlights of NMMA efforts to focus more on the superyacht industry include:
• Participation and leadership in ISO and other standards for superyachts worldwide;
• Advocating for the superyacht industry to protect it from harmful government regulation;
• Partnering with superyacht industry associations and industry groups;
• Providing strategic support to accessory manufacturer members who are key suppliers to superyacht builders;
• Developing export opportunities domestically and abroad to help grow the sector globally.