Skip to main content

NMMA delays launch of Miami superyacht event

The National Marine Manufacturers Association will launch Superyacht Lifestyle Miami, a new event in conjunction with the Progressive Insurance Miami International Boat Show, at the 2015 show.

The NMMA initially scheduled the new event for this year’s Miami show — part of a larger effort to concentrate more on the superyacht industry — but said launching it at the 2014 show was too lofty a goal.

“We’ve had such incredible interest,” NMMA boat show vice president Cathy Rick-Joule told Trade Only Today. “If you think about why we started working on this, it was because the superyacht folks were looking for something very different than the traditional boat show. So we set off with an extremely lofty goal with extremely little time.”

“We had so much interest, so we decided to postpone the event so we could work with all segments of the industry,” Rick-Joule said. “We’d rather do it right than rush ourselves through it and not get it completely right.”

NMMA president Thom Dammrich said the move was made so the NMMA could better accommodate the needs of potential exhibitors, sponsors and NMMA members in the superyacht industry.

“NMMA has made this strategic decision to best fulfill expectations of forging relationships between the superyacht industry and luxury brand categories,” Dammrich said in a statement.

The NMMA is broadening its global superyacht industry involvement and is actively researching and providing strategies to support industry marketing initiatives.

“In addition to superyacht initiatives already undertaken by NMMA, we are concentrating our 2014 efforts on understanding more fully the needs of the sector,” Dammrich said. “As we continue working alongside superyacht builders, brokers and industry groups and attend global forums and meetings, we are directly asking the industry what it needs and how we can use our team to fulfill those needs. We believe our Superyacht Lifestyle Miami event will be enhanced by these efforts.”

Highlights of NMMA efforts to focus more on the superyacht industry include:

• Participation and leadership in ISO and other standards for superyachts worldwide;

• Advocating for the superyacht industry to protect it from harmful government regulation;

• Partnering with superyacht industry associations and industry groups;

• Providing strategic support to accessory manufacturer members who are key suppliers to superyacht builders;

• Developing export opportunities domestically and abroad to help grow the sector globally.


Suntex Adds Superyacht Facility

The investment group adds Seahaven Marina, which can accommodate vessels up to 250 feet.

Newsweek Honors Brunswick Corp.

It’s the second consecutive year that the magazine named the corporation to its list of America’s Most Responsible Companies.

Southern Marinas Adds to its Portfolio

The company announced its acquisition of Tims Ford Marina and Resort in Winchester, Tenn., its seventh transaction this year.

Groupe Beneteau Acquires Portugal Facility

The builder adds the Rodman Lusitania shipyard to support demand for powerboats under 40 feet.

Digital Dealership Dashboard for Marine Dealers

The Parker Business Planning digital platform for marine dealers will be introduced next week at MRAA Dealer Week in Austin, Texas.

Back and Forth and Back Again

As the world waits for the pandemic and its economic effects to subside, a new virus variant emerges.

Suzuki Crew Cleans Florida Shoreline

Executives, staff and families removed more than 40 bags of trash from Florida’s Courtney Campbell Causeway as part of the company’s Clean Ocean Project.

Seattle Boat Show: Full Speed Ahead

The largest show in the Pacific Northwest is set for its 9-day run with a new location and robust seminar format for 2022.