NMMA focuses on international buyers for Miami show

Author:
Updated:
Original:

A National Marine Manufacturers Association program designed to attract more international buyers to the Progressive Insurance Miami International Boat Show has nearly quadrupled in reach this year from 2013.

The International Buyers Program, which was launched last year with the U.S. Department of Commerce, is now working with 20 countries to draw buyers to the Miami show, boat show vice president Cathy Rick-Joule told Trade Only Today.

Last year the program worked with six countries. The 2014 show will be held Feb. 13-17.

“The feeling about the whole program was so good that we increased our reach and now we’re working with 20 different countries to attract buyers,” Rick-Joule told Trade Only. “I think that’s a very positive thing for the show. Between buyers and exhibitors, the international presence is really increasing.”

The program seeks to match buyers with manufacturers, as well as secure hotel rooms at a particular rate, work with visitors on hospitality and set up appointments with prospective builders.

Last year the program reached out to buyers in Japan, Turkey, Chile, Panama, Costa Rica and Brazil.

This year the outreach will include all of those countries except Chile, plus Argentina, Canada, China, Colombia, Finland, Germany, Mexico, the Netherlands, Russia, Spain, South Africa, South Korea, Thailand, the United Arab Emirates and Ukraine.

Related

Service to Send $1 Billion to State Wildlife Agencies

U.S. Fish and Wildlife Service will distribute funds to states to bolster conservation projects and recreational opportunities.

Quick Hits: March 1, 2021

Safe Harbor Newport Shipyard adds SF Marina floating dock array.

Patrick Supports Care Camps

The outdoors camps for children with cancer receive a first-time gift and marketing support from Patrick Industries.

Brunswick Creates Autonomy Position

The company promoted Jason Arbuckle to marine autonomy technology lead, with a focus on incorporating autonomous and driver-assist features into its product line.

STAR BRITE DEBUTS NEW MARINE DESCALING FLUID

Star brite introduces Marine Descaling Fluid—a powerful, easy way to descale raw water-cooled systems using recirculation. It saves time, energy, and a lot of headache, allowing for a faster, cost-effective return-to-service for equipment.

NAW Elects 2021 Officers

Michael Medart of Medart Engine and Marine takes the helm as chairman of the National Association of Wholesaler-Distributors board.

Caterpillar Names Global Manager

Alex Berg will lead the manufacturer’s pleasure craft and yachting segment.