Skip to main content

NMMA focuses on international buyers for Miami show

A National Marine Manufacturers Association program designed to attract more international buyers to the Progressive Insurance Miami International Boat Show has nearly quadrupled in reach this year from 2013.

The International Buyers Program, which was launched last year with the U.S. Department of Commerce, is now working with 20 countries to draw buyers to the Miami show, boat show vice president Cathy Rick-Joule told Trade Only Today.

Last year the program worked with six countries. The 2014 show will be held Feb. 13-17.

“The feeling about the whole program was so good that we increased our reach and now we’re working with 20 different countries to attract buyers,” Rick-Joule told Trade Only. “I think that’s a very positive thing for the show. Between buyers and exhibitors, the international presence is really increasing.”

The program seeks to match buyers with manufacturers, as well as secure hotel rooms at a particular rate, work with visitors on hospitality and set up appointments with prospective builders.

Last year the program reached out to buyers in Japan, Turkey, Chile, Panama, Costa Rica and Brazil.

This year the outreach will include all of those countries except Chile, plus Argentina, Canada, China, Colombia, Finland, Germany, Mexico, the Netherlands, Russia, Spain, South Africa, South Korea, Thailand, the United Arab Emirates and Ukraine.

Related

BOB-CONFERENCE

MMTA Sets Date for Conference

The educational Business of Boating Conference will be held in Foxboro, Mass., with in-person and remote attendance options.

AKZONOBEL

AkzoNobel Nominates Board Member

Ben Noteboom is expected to be elected chair to succeed the retiring Nils Andersen.

MARINE-MARKETERS

Neptune Awards Adds Category

“Boat Show Marketing” will recognize promotional efforts for shows, and entries will be accepted until Dec. 18.

WOMEN-SAILING

Sailing Convention for Women Returns

Postponed during Covid, the event will include on-water training, networking opportunities and workshops.

Norm

MBIA Names Board Members

The Michigan Boating Industries Association elected four new directors and named the officers who will serve next year. Also, the 2023 schedule for “Ladies Let’s Go Fishing!” is taking shape.

CL.YACHTS

CL Yachts Expands Dealer Network

The Hong Kong-based builder added retail locations in Australia, Dubai, Singapore and Macau.

LEGEND.BOAT.FIX

Legend Boats Partners With Boat Fix

The Canadian builder will offer the telematics system, which provides tracking, monitoring and 24-7 service, on new models starting next year.

MARINEMAX

MarineMax Establishes Technology Division

The company’s Boatyard and Boatzon units will operate under the new entity, New Wave Innovations.