NMMA focuses on international buyers for Miami show

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A National Marine Manufacturers Association program designed to attract more international buyers to the Progressive Insurance Miami International Boat Show has nearly quadrupled in reach this year from 2013.

The International Buyers Program, which was launched last year with the U.S. Department of Commerce, is now working with 20 countries to draw buyers to the Miami show, boat show vice president Cathy Rick-Joule told Trade Only Today.

Last year the program worked with six countries. The 2014 show will be held Feb. 13-17.

“The feeling about the whole program was so good that we increased our reach and now we’re working with 20 different countries to attract buyers,” Rick-Joule told Trade Only. “I think that’s a very positive thing for the show. Between buyers and exhibitors, the international presence is really increasing.”

The program seeks to match buyers with manufacturers, as well as secure hotel rooms at a particular rate, work with visitors on hospitality and set up appointments with prospective builders.

Last year the program reached out to buyers in Japan, Turkey, Chile, Panama, Costa Rica and Brazil.

This year the outreach will include all of those countries except Chile, plus Argentina, Canada, China, Colombia, Finland, Germany, Mexico, the Netherlands, Russia, Spain, South Africa, South Korea, Thailand, the United Arab Emirates and Ukraine.

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