For the first time, the National Marine Manufacturers Association secured a music license with the American Society of Composers, Authors and Publishers for its Progressive Insurance Miami International Boat Show, allowing exhibitors to play music in their booths.
The NMMA said the music that exhibitors play must be at a reasonable volume to benefit the customers’ experience and respect neighbors.
“To be successful, we need to provide an experience for the attendee, creating an atmosphere that entices them and gets them excited about boating,” Miami show director Ben Wold said in a statement.
“We encourage our Miami exhibitors to take advantage of the ASCAP license we’ve secured and create a more lively and festive experience in their booth by adding music. It’s a simple way to enhance your brand and your presence at the show.”
The NMMA said its staff will monitor all music and has the right to adjust the volume as necessary.