Marine Marketers of America will host its biannual general membership luncheon Nov. 3 from noon to 1:30 p.m. during the Fort Lauderdale International Boat Show.
The luncheon will feature National Marine Manufacturers Association president Thom Dammrich, who will present a new educational training module called “Proven Strategies for Engaging New Markets.”
The presentation, produced by the Recreational Boating Leadership Council’s New Markets Task Force, includes the latest statistics on the Hispanic, African American and Asian markets in the United States, with original, best-practice videotape case studies featuring five boating industry businesses.
The profiled companies, which are successfully marketing and selling to multicultural audiences, are West Marine, M&P Mercury, Freedom Boat Club, Prince William Marine and TUI Marine/The Moorings.
“Marine Marketers of America is very pleased to be the first to launch this exciting new production because as an association of marketers, we all clearly understand that engaging and attracting new markets is key to growing our industry,” MMA president Wanda Kenton Smith said in a statement. “There are many dynamic strategies for success shared by these early adopters that can be directly applied by other industry businesses to positively impact their growth.”
In addition to the keynote and association business, including updates on the 2017 Neptune Awards, the MMA luncheon will feature a special bonus segment by Dammrich, who will provide updates on the 2017 Miami International Boat Show.
The luncheon is sponsored by Freedom Boat Club, the Fort Lauderdale show and the NMMA.