The National Marine Manufacturers Association announced its creative and media relations partners for the 75th Progressive Insurance Miami International Boat Show, which will take place Feb. 11-15 at its new location at the Miami Marine Stadium Park and Basin.
The NMMA chose creative partner Crispin Porter + Bogusky and, for the third consecutive year, its PR agency of record is Vine Communications.
“We’re thrilled to partner with CP+B and Vine Communications to create a new Miami International Boat Show for the industry and attendees and elevate its status as one of the world’s greatest boat shows,” NMMA president Thom Dammrich said in a statement.
“Having a powerhouse global creative team, coupled with astute communications professionals who understand the Miami market, gives the NMMA invaluable assets to re-position the boat show brand in its new location and raise the bar on marketing efforts,” he said.
Crispin Porter + Bogusky was named the Agency of the Decade between 2001 and 2010 by Advertising Age.