NMMA signs marketing and PR firms for Miami show

The National Marine Manufacturers Association announced its creative and media relations partners for the 75th Progressive Insurance Miami International Boat Show, which will take place Feb. 11-15 at its new location at the Miami Marine Stadium Park and Basin.

The NMMA chose creative partner Crispin Porter + Bogusky and, for the third consecutive year, its PR agency of record is Vine Communications.

“We’re thrilled to partner with CP+B and Vine Communications to create a new Miami International Boat Show for the industry and attendees and elevate its status as one of the world’s greatest boat shows,” NMMA president Thom Dammrich said in a statement.

“Having a powerhouse global creative team, coupled with astute communications professionals who understand the Miami market, gives the NMMA invaluable assets to re-position the boat show brand in its new location and raise the bar on marketing efforts,” he said.

Crispin Porter + Bogusky was named the Agency of the Decade between 2001 and 2010 by Advertising Age.