The Norwalk International In-Water Boat Show is now the Norwalk Boat Show & Waterfront Festival and will include free live music with local and national bands, in addition to boats, marine gear and accessories.
The show runs from Sept. 24-27 at Norwalk Cove Marine in East Norwalk, Conn.
"Adding a water festival component pretty much presents us an opportunity to expand our reach in a market that we already draw a large crowd," show manager Jon Pritko told Soundings Trade Only.
Norwalk is "fun and festive" and we want to enhance that, he said, adding people might come for the music and stay to see the boats.
"We've been talking about it for some time now," Pritko added. With some exhibitors downsizing booths, the show had the space for the additional activities this year. "It's still a substantial show," he said.
Between 350 and 400 exhibitors are expected at the show.
Other show attractions include a "meet and greet" with stars of the Discovery Channel's "Deadliest Catch" TV show and free Discover Boating rides. Show goers can also enjoy microbrews and an array of fresh seafood on the waterfront and be entertained by live music.
The show also features an Affordability Pavilion where visitors can browse a special showcase of boats that can be financed for $250 a month or less.
The Norwalk Boat Show & Waterfront Festival is produced by the National Marine Manufacturers Association.