Palm Beach show signs digital marketing deal - Trade Only Today

Palm Beach show signs digital marketing deal

Marine Ad Network is partnering with Show Management to provide hyperlocal digital marketing campaigns for exhibitors.

Marine Ad Network is partnering with Show Management to provide hyperlocal digital marketing campaigns for exhibitors during the Palm Beach International Boat Show.

A mobile smartphone in nearly every attendee's pocket allows exhibitors the chance to connect the visitors with content tailored specifically to the advertiser.

Exhibitors will be able to reach attendees during and after the show, giving them the power to identify and communicate to a highly valuable niche audience and hopefully provide a higher return on investment.

Hyperlocal marketing uses a smartphone's GPS data to create a zone or "geo-fence" and target all users that pass through it. The zone can be as small as a few feet in radius or as large as the entire Palm Beach show.

"Our goal is to eliminate wasted impressions," Marine Ad Network operations director Melanie Kyle said in a statement. "It's about serving ads at the right time, in the right place, to the right audience.”

The Marine Ad Network will offer three packages, starting at $2,500. They will include digital advertising on a variety of platforms, including mobile apps, social media and mobile websites.

Show Management and Soundings Trade Only are owned by Active Interest Media.


Yanmar Brings Diesel Power to Wake Boat Segment

Engine manufacturer offers first fully integrated diesel option in partnership with Nautique.

GOST Unveils Updates Ahead of FLIBS

Marine security leader teases updated interface and more powerful satellite tracking antennas.

Virtual Edition of Metstrade Boat Builder Awards Announced for 2020

The awards will acknowledge challenges and resolve of the marine industry during the pandemic.

Mercury Marine and Beneteau Partnership Goes Global

Beneteau buyers around the world will now have Mercury for a power option.

Quick Hits: October 23, 2020

Brunswick pontoon facility earns award; Kemah Capital enters marine.

Brunswick Corp. Appoints New President

Aine Denari is an automotive industry veteran with vast experience in leading-edge mobility systems.

Menhaden Quotas Reduced

Sportfishing groups applauded the move, saying it will help rebuild the striped bass population.

Winnebago Reports Q4, Fiscal 2020 Results

Revenue grew 18.6 percent for the year to $2.4 billion.

Quick Hits: October 22, 2020

Tiara Yachts honors top dealers; Smoker Craft donates to MRAA; ICOMIA issues state of the industry.