Palm Beach show signs digital marketing deal

Marine Ad Network is partnering with Show Management to provide hyperlocal digital marketing campaigns for exhibitors.

Marine Ad Network is partnering with Show Management to provide hyperlocal digital marketing campaigns for exhibitors during the Palm Beach International Boat Show.

A mobile smartphone in nearly every attendee's pocket allows exhibitors the chance to connect the visitors with content tailored specifically to the advertiser.

Exhibitors will be able to reach attendees during and after the show, giving them the power to identify and communicate to a highly valuable niche audience and hopefully provide a higher return on investment.

Hyperlocal marketing uses a smartphone's GPS data to create a zone or "geo-fence" and target all users that pass through it. The zone can be as small as a few feet in radius or as large as the entire Palm Beach show.

"Our goal is to eliminate wasted impressions," Marine Ad Network operations director Melanie Kyle said in a statement. "It's about serving ads at the right time, in the right place, to the right audience.”

The Marine Ad Network will offer three packages, starting at $2,500. They will include digital advertising on a variety of platforms, including mobile apps, social media and mobile websites.

Show Management and Soundings Trade Only are owned by Active Interest Media.


Registration for Outdoors Conference Opens

The Outdoor Recreation Roundtable’s June 1-2 virtual conference will include speakers and presenters from government agencies and ORR member partners.

Yamaha Sees Double-Digit Growth in Q1

The marine segment was up 7.4 percent, driven by demand for outboards in North America and Europe but tempered by supply-chain logistics.

Orion Announces SafetyPro Training

The factory-authorized courses are designed “to educate retail associates on how to match a boater’s type of boating with the different signal kits that we offer.”

A Truce on Tariffs?

The E.U. will suspend the June 1 increase of its retaliatory tariffs and agreed to negotiate with the U.S. to end steel and aluminum tariffs.

Argos 3D Forward Looking Sonar

For 20 Years, FarSounder has been developing and manufacturing 3D forward-looking sonar for vessels of all sizes.

Dometic Marine Appoints Executives

The company promotes a 20-plus-year employee and adds a vice president of aftermarket sales and e-commerce.

IMEA Launches Scholarship Program

The International Marine Electronics Alliance aims to recruit students into the field of marine technology.

RBFF Campaign Reels in Awards

The fishing-and-boating advocacy group’s Get on Board campaign was recognized by two national public relations organizations.

Suzuki’s Clean Ocean Project

Testing of the engine manufacturer’s microplastics filtering device continues as it moves closer to production. The company also released its full-year financials.