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Panel discussion added to Fort Lauderdale show

Two associations representing the marine industry's writers and marketers are joining forces to co-produce a seminar on the opening day of the Fort Lauderdale International Boat Show.

The Marine Marketers of America and Boating Writers International will meet at noon Thursday in the Grandview room of the Bahia Mar Resort for the presentation of MMA’s fourth annual Neptune Awards for Marketing Excellence, as well as a panel discussion titled, “Can Writers Serve Two Masters?”

“This will be an outstanding opportunity to network with professional peers and for marketers to showcase their best work,” MMA president Wanda Kenton Smith said in a statement. The event is co-sponsored by Info-Link and the boat show.

The panel will include Andrew Clurman, chief operating officer of Active Interest Media, Tim Cole, executive vice president of Belvoir Publications, and Jim Rhodes, president of Rhodes Communications, as well as Kenton Smith and Zuzana Prochazka, president of BWI. The moderator will be Michael Sciulla, a member of the boards of both organizations.

“Our panel discussion is especially timely, as the ‘Great Recession’ and the rise of social media have led many freelance writers to bob up against the gray line between journalism and marketing,” Prochazka said in a statement.

Current BWI and MMA members are eligible for a reduced rate of $30 when paying in advance using PayPal. The cost is $35 for those paying at the door and for non-members. BWI and MMA members who wish to attend, but do not want to have lunch, may do so at a cost of $5.

Payments can be made online by Tuesday.

Click here for information.


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