Skip to main content

PR firm named for four Florida boat shows

Pierson Grant Public Relations was named the agency of record for Show Management, the company that produces and manages the Fort Lauderdale International Boat Show, the Yacht & Brokerage Show in Miami Beach, the Palm Beach International Boat Show and the St. Petersburg Power & Sailboat Show.

The agency will be responsible for consumer and marine trade publicity for all four shows, including digital strategies utilizing Web-based and social media platforms.

"The marine industry is the most important economic asset of Florida's coastal cities and one of the most exciting industries in the world," agency president Jane Grant said in a statement. "Pierson Grant is pleased to be playing a role in reaching out to boaters around the world and promoting these four outstanding boat shows."

Based in Fort Lauderdale and with a satellite office in Raleigh, N.C., the firm represents national and regional clients that include International Dairy Queen, Morton's The Steakhouse, Florida Career College, Broward County Convention Center, Broward League of Cities, Broward Center for the Performing Arts, Holy Cross Hospital and Sunbeam Development Corp.

Related

BOB-CONFERENCE

MMTA Sets Date for Conference

The educational Business of Boating Conference will be held in Foxboro, Mass., with in-person and remote attendance options.

AKZONOBEL

AkzoNobel Nominates Board Member

Ben Noteboom is expected to be elected chair to succeed the retiring Nils Andersen.

MARINE-MARKETERS

Neptune Awards Adds Category

“Boat Show Marketing” will recognize promotional efforts for shows, and entries will be accepted until Dec. 18.

WOMEN-SAILING

Sailing Convention for Women Returns

Postponed during Covid, the event will include on-water training, networking opportunities and workshops.

Norm

MBIA Names Board Members

The Michigan Boating Industries Association elected four new directors and named the officers who will serve next year. Also, the 2023 schedule for “Ladies Let’s Go Fishing!” is taking shape.

CL.YACHTS

CL Yachts Expands Dealer Network

The Hong Kong-based builder added retail locations in Australia, Dubai, Singapore and Macau.

LEGEND.BOAT.FIX

Legend Boats Partners With Boat Fix

The Canadian builder will offer the telematics system, which provides tracking, monitoring and 24-7 service, on new models starting next year.

MARINEMAX

MarineMax Establishes Technology Division

The company’s Boatyard and Boatzon units will operate under the new entity, New Wave Innovations.