Pierson Grant Public Relations was named the agency of record for Show Management, the company that produces and manages the Fort Lauderdale International Boat Show, the Yacht & Brokerage Show in Miami Beach, the Palm Beach International Boat Show and the St. Petersburg Power & Sailboat Show.
The agency will be responsible for consumer and marine trade publicity for all four shows, including digital strategies utilizing Web-based and social media platforms.
"The marine industry is the most important economic asset of Florida's coastal cities and one of the most exciting industries in the world," agency president Jane Grant said in a statement. "Pierson Grant is pleased to be playing a role in reaching out to boaters around the world and promoting these four outstanding boat shows."
Based in Fort Lauderdale and with a satellite office in Raleigh, N.C., the firm represents national and regional clients that include International Dairy Queen, Morton's The Steakhouse, Florida Career College, Broward County Convention Center, Broward League of Cities, Broward Center for the Performing Arts, Holy Cross Hospital and Sunbeam Development Corp.