Skip to main content

RBFF-sponsored IBEX session will focus on Hispanic outreach

Targeting and engaging new or underserved audiences, including the Hispanic community, will be the main topic at a special session of the International BoatBuilders' Exhibition & Conference from 10:30 a.m. to noon on Oct. 1.

The session is sponsored by the Recreational Boating & Fishing Foundation, which has a well-established Hispanic outreach campaign, and co-sponsored by Soundings Trade Only.

"According to RBFF, the growing Hispanic community will comprise 20 percent of the U.S. population by the year 2020, and it's important that boating and fishing manufacturers and dealers learn about these underserved audiences because they will have a significant impact on spending and revenue," IBEX show director Anne Dunbar said in a statement. "We welcome RBFF to offer our attendees the most important information to help them grow their businesses now and in the future."

Those who attend the free session will learn how to engage this large group of potential new customers. The RBFF and Lopez Negrete Communications will present motivating updates on their Hispanic outreach campaign and new Spanish-language website, www.vamosapescar.org, which was launched in April.

Attendees also will receive tips and tools from RBFF's Hispanic Stakeholder Toolkit. Insights on engaging new and underserved audiences from Walt Disney Parks and Resorts, ESPN Deportes, Wal-Mart and Colle + McVoy also will be incorporated into the presentation.

Related

Mercury Introduces Joystick Piloting for Single-Outboard Pontoons

Only previously available on multi-outboard boats, joystick piloting now will be offered for single-outboard pontoon boats.

U.S. and U.K. to Discuss Retaliatory Tariffs on U.S. Boat Imports.

The nations plan to negotiate retaliatory tariffs on U.S.-made boats entering the United Kingdom.

Limestone Boat Company Launches the L-200R

The company also announces the release of an electric outboard roadmap and the availability of Aquasport boats in Canada.

A Tax Incentive for Innovation

A deep dive into the research and development tax credit usually yields savings

ABYC Reschedules Meetings

Postponed due to Covid, the annual meeting goes virtual in February, and the Marine Law Symposium moves to April in Providence, R.I.

Daiwa Appoints Marketing Manager

Marc Mills will handle marketing efforts for North American and South American markets.

VIP Access Available for MIBS

The tickets include admission to the VIP lounges at One Herald Plaza and the Miami Beach Convention Center, along with other perks.

South Fork Wind Farm Gets EPA Approval

The Clean Air Act permit contains pollution control requirements for the construction and operation of the wind farm, which will be located southwest of Martha’s Vineyard.