Targeting and engaging new or underserved audiences, including the Hispanic community, will be the main topic at a special session of the International BoatBuilders' Exhibition & Conference from 10:30 a.m. to noon on Oct. 1.
The session is sponsored by the Recreational Boating & Fishing Foundation, which has a well-established Hispanic outreach campaign, and co-sponsored by Soundings Trade Only.
"According to RBFF, the growing Hispanic community will comprise 20 percent of the U.S. population by the year 2020, and it's important that boating and fishing manufacturers and dealers learn about these underserved audiences because they will have a significant impact on spending and revenue," IBEX show director Anne Dunbar said in a statement. "We welcome RBFF to offer our attendees the most important information to help them grow their businesses now and in the future."
Those who attend the free session will learn how to engage this large group of potential new customers. The RBFF and Lopez Negrete Communications will present motivating updates on their Hispanic outreach campaign and new Spanish-language website, www.vamosapescar.org, which was launched in April.
Attendees also will receive tips and tools from RBFF's Hispanic Stakeholder Toolkit. Insights on engaging new and underserved audiences from Walt Disney Parks and Resorts, ESPN Deportes, Wal-Mart and Colle + McVoy also will be incorporated into the presentation.