The prospect of using reality television such as Bravo’s “Below Deck” as an advertising and marketing vehicle for marine businesses and as a platform to grow boating will be explored on Oct. 31 from noon to 2 p.m. during the opening day of the Fort Lauderdale International Boat Show.
A takeoff on the British television series “Downton Abbey” and “Upstairs, Downstairs,” “Below Deck” chronicles the adventures of the crew of the 164-foot M/Y Honor and their charter guests. The audience for the eight-episode reality series climbed from 1.1 million viewers when it was launched to 1.8 million during its last episode. Based on the success of the first season, “Below Deck” has been renewed for a second season.
Co-produced by the Marine Marketers of America and Boating Writers International, the luncheon event will feature a presentation by author and digital media marketing expert Julie Perry. Her yachting-career guidebook, “The Insiders’ Guide to Becoming a Yacht Stewardess,” was a must-read resource for members of the “Below Deck” crew during filming.
Adrienne Gang, “Below Deck” star and chief stewardess of the M/Y Honor, is also slated to be on hand.
Perry, who many in the boating industry might recall as the groundbreaking anchor for the online video series and podcast “The Boaters TV,” will focus on how cost-effective advertising has become with the advent of cable television serving targeted markets with relatively low-budget reality shows tied to integrated websites with full-episode repeats of original programming.
Now a digital media marketing consultant after spending more than three years as vice president of the digital agency BlastMedia, Perry also will cover other digital-media marketing opportunities ranging from placing social media ads on platforms such as Facebook to running preroll video ad spots on popular online video sites such as YouTube.
The luncheon will take place in the Grandview Room of the Bahia Mar Resort. The event is co-sponsored by Info-Link and FLIBS.