The Marine Marketers of America and Boating Writers International are teaming up for a luncheon and discussion at the Fort Lauderdale International Boat Show on using reality TV shows as an advertising and marketing vehicle.
Julie Perry, who has delivered presentations on using YouTube as a marketing platform, will demonstrate how low-budget reality TV shows such as Bravo’s hit series, “Below Deck,” offer cost-effective media opportunities.
The shows are tied to integrated websites with full-episode repeats of original programming, offering both paid and organic media opportunities, which appeals to marketers pushing outbound advertising, as well as writers focused on inbound strategies, such as content marketing.
One of the stars of “Below Deck,” chief steward Adrienne Gang, will attend the luncheon. It will be held Thursday at noon in the Grande View Room at the Bahia Mar hotel.