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Sail America conference names keynote speaker

The presentation, “Customer Lifecycle Marketing and Modern Sailing,” will be held at 8:30 a.m. on June 23.

Jeanne Hopkins, senior vice president and chief marketing officer at Continuum Managed IT Services and co-author of a No. 1 best-selling mobile marketing book on, "Go Mobile," will present the keynote address at Sail America's Industry Conference, which is set for June 22-24 in Newport, R.I.

The presentation, “Customer Lifecycle Marketing and Modern Sailing,” will be held at 8:30 a.m. on June 23.

Sail America said Hopkins has more than 20 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creating marketing programs for high-growth SaaS companies. In 2014 Hopkins was named to the MSPmentor 250 list. In 2013 she was named to the 10 MSP Industry Executives to Watch in 2014 list.

She has been honored by the Sales Lead Management Association as one of the 50 Most Influential Sales Lead Management professionals, 2011-2014 and "20 Women to Watch in Sales Lead Management" for the last four years. She was most recently named to the VAR Guy's Top 50 Channel Influencers list.

Later the same day, Hopkins will speak at an additional breakout session focused on customer experience, focusing on exploring the stages of the buyer's journey across sectors within the sailing industry (manufacturing, publishing, retail, etc.) as well as marketing best practices for each.

The two-day conference, sponsored by B&G, will take place at the Hyatt Regency Newport.



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