Sail America conference names keynote speaker

The presentation, “Customer Lifecycle Marketing and Modern Sailing,” will be held at 8:30 a.m. on June 23.

Jeanne Hopkins, senior vice president and chief marketing officer at Continuum Managed IT Services and co-author of a No. 1 best-selling mobile marketing book on, "Go Mobile," will present the keynote address at Sail America's Industry Conference, which is set for June 22-24 in Newport, R.I.

The presentation, “Customer Lifecycle Marketing and Modern Sailing,” will be held at 8:30 a.m. on June 23.

Sail America said Hopkins has more than 20 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creating marketing programs for high-growth SaaS companies. In 2014 Hopkins was named to the MSPmentor 250 list. In 2013 she was named to the 10 MSP Industry Executives to Watch in 2014 list.

She has been honored by the Sales Lead Management Association as one of the 50 Most Influential Sales Lead Management professionals, 2011-2014 and "20 Women to Watch in Sales Lead Management" for the last four years. She was most recently named to the VAR Guy's Top 50 Channel Influencers list.

Later the same day, Hopkins will speak at an additional breakout session focused on customer experience, focusing on exploring the stages of the buyer's journey across sectors within the sailing industry (manufacturing, publishing, retail, etc.) as well as marketing best practices for each.

The two-day conference, sponsored by B&G, will take place at the Hyatt Regency Newport.


Vision Marine, Hellkats to Attempt E-Boat Speed Record

A Hellkats 32-foot Widebody equipped with Vision Marine’s E-Motion powertrain will try to be the fastest electric boat in its category.

Grand Banks Operations Remain Halted

The announcement follows the Malay government order extending movement restrictions to curb the spread of Covid-19.

OneWater Marine to Acquire N.J.'s Stone Harbor Marina

The acquisition further expands OneWater’s reach in the Northeast.

Rounding the Last Bend?

As all segments of the economy race to surpass prepandemic levels, a bit of wheelspin is expected to occur, but not for long.

MMTA Kicks Off Boater Initiative

Encouraging waterborne travel to the Bay State. Plus: businesses can legally require its staff to receive a Covid-19 vaccine.

Fairline Yachts Acquired

For the third time in five years, the esteemed U.K. builder has changed hands.

Free Fishing Fun with Cabela’s and Bass Pro Shops

To launch their Gone Fishing promotion, the outdoors companies are donating 40,000 rods and reels to youth-fishing partners and holding free in-store fishing events June 19-20.