San Diego show reports attendance increase - Trade Only Today

San Diego show reports attendance increase

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The 2012 San Diego Yacht & Boat Show attracted 5,026 people, a 68 percent increase from the 2011 show, according to the National Marine Manufacturers Association.

The NMMA said initial feedback from exhibitors at the July 26-29 show was positive, with many reporting quality crowds and boats sold.

“The NMMA/SCMA integration is working. In just one month, with top-notch marketing and communications resources, we’ve been able to reinvigorate the San Diego Yacht & Boat Show and anticipate this event to be a mainstay for the Southern California marine industry,” NMMA West executive director Dave Geoffroy said in a statement.

“We saw boat buyers this year and are very happy with the show and attendance,” said Jim Johnson of Chuck Hovey Yachts.

“The traffic was noticeably up, and we saw a lot of quality attendees and potential customers” said Jack Buckley of Ensign Yacht Sales. “There were definitely more buyers than sellers.”

The 2012 show featured new on-water attractions, Try It Cove and Take the Helm with Discover Boating, which allowed attendees to try paddleboarding and participate in interactive on-the-water boating courses, both power and sail. The overall consensus from exhibitors and attendees about the additions to the show was very positive, the NMMA said.

“The show was great for West Marine. We met many customers who saw TV coverage and came prepared to try a paddleboard at the new Try It Cove and we sold product,” said West Marine’s Joyce Apple.

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