Show Management, producer of the 56th annual Fort Lauderdale International Boat Show, announced a partnership with Revlio, a South Florida-based business that provides a text-based communication and lead response system.
Revlio offers a self-service mobile platform that will allow boat show visitors to instantly engage with show organizers through their mobile devices.
By texting the code "FLIBS15" to 55778, attendees will begin receiving helpful news, including reminders about special events, seminars, discounts on tickets, specials in the cocktail bars, parking and much more.
“Once attendees send that text to Revlio, they’re logged in to get notifications from Show Management to get specials at the boat show,” Show Management marketing vice president Brett Keating told Trade Only Today. “They’ll get messages alerting them to specials like 2-for-1 at the cocktail barge or that an IGFA seminar is starting or there are free T-shirts available at a certain location. It can send announcements to people who sign up and provide specials to those who are in the know.”
Exhibitors also can benefit from the new program by setting up custom interest codes for the boats or products they will have on display. Guests can then text those specific codes to phone number 55778, which will generate an automatic confirmation message asking whether they want to be contacted by a brand representative at the show to set up an appointment.
"The dedicated text messaging allows for an expeditious response at times when exhibitor displays might become crowded, offering show-goers another way to break through the lines and get straight to the person who can answer questions about a boat or product of interest," Keating said in a statement. "Qualified leads are gold to every salesperson, especially at a boat show.”
Exhibitors can also communicate with Show Management to ask for support or connect with brokers, for example. “There are lots of ways to use the technology,” Keating said.
“Once people pick up on it, we can start doing this at each one of the boat shows,” Keating told Trade Only. “It could be pretty worthwhile.”