Show Management names VP of consumer marketing


Show Management, the producer of six of the largest boat shows in the world, has appointed Brett Keating as vice president of consumer marketing.


In the newly created role, Keating is responsible for ensuring that Show Management attracts the visitors that its exhibitors most want and for the quality of the visitor experience at its shows.

Active Interest Media owns Show Management and Trade Only Today.

Keating will work in cooperation with the associations that contract with the company to operate the shows, show exhibitors, government entities and fellow marketers.

She also will work with visitors at all six shows, including the Fort Lauderdale International Boat Show, the Yacht & Brokerage Show in Miami Beach, the Palm Beach International Boat Show, the St. Petersburg Power & Sail Show, the Suncoast Boat Show in Sarasota (Fla.) and the Panama International Boat Show, in addition to other South Florida events in which Show Management has a role.

Keating previously was vice president of marketing at the Ferretti Group of the Americas. Prior to that, she held marketing and business development positions at the Brunswick Boat Group.

"Brett has a unique perspective on what attendees and exhibitors expect from boat shows, forged by her years of experience managing some of the largest exhibits at the shows, as well as her solid background in strategic marketing and implementing large-scale initiatives,” Efrem “Skip” Zimbalist III, CEO of Show Management, said in a statement.

"As Show Management further develops each of the shows and expands into new territories, Brett will play an instrumental role on the team to ensure our partners, attendees and exhibitors have a voice and that we continuously innovate for fresh, fun and productive experiences."


ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.