Show Management names VP of consumer marketing


Show Management, the producer of six of the largest boat shows in the world, has appointed Brett Keating as vice president of consumer marketing.


In the newly created role, Keating is responsible for ensuring that Show Management attracts the visitors that its exhibitors most want and for the quality of the visitor experience at its shows.

Active Interest Media owns Show Management and Trade Only Today.

Keating will work in cooperation with the associations that contract with the company to operate the shows, show exhibitors, government entities and fellow marketers.

She also will work with visitors at all six shows, including the Fort Lauderdale International Boat Show, the Yacht & Brokerage Show in Miami Beach, the Palm Beach International Boat Show, the St. Petersburg Power & Sail Show, the Suncoast Boat Show in Sarasota (Fla.) and the Panama International Boat Show, in addition to other South Florida events in which Show Management has a role.

Keating previously was vice president of marketing at the Ferretti Group of the Americas. Prior to that, she held marketing and business development positions at the Brunswick Boat Group.

"Brett has a unique perspective on what attendees and exhibitors expect from boat shows, forged by her years of experience managing some of the largest exhibits at the shows, as well as her solid background in strategic marketing and implementing large-scale initiatives,” Efrem “Skip” Zimbalist III, CEO of Show Management, said in a statement.

"As Show Management further develops each of the shows and expands into new territories, Brett will play an instrumental role on the team to ensure our partners, attendees and exhibitors have a voice and that we continuously innovate for fresh, fun and productive experiences."


A Report from Ohio’s Hybrid Boat Show

The online/in-person show was deemed a success, but organizers say it can’t compare to a traditional boat show. “We took the best action available to us.”

Marina Conference and Expo Begins Tomorrow

Preconference workshops at the virtual event will focus on electrical code updates, BIG grant application guidance and marina operations.

Regal Names VP, North American Sales and Marketing

Jake Kuck had previously served as North American sales manager.

Williams Jet Tenders Expands

The U.K. builder is making changes to its facility to increase production and the size of its RIBs.

Industry Mourns Daniel Harper

The Siren Marine founder and CEO died unexpectedly.

Quick Hits: January 26, 2021

Oxe’s range of diesel outboards get EPA approval and the Association of Marina Industries’ Training Institute releases its certification course schedule.

Virtual Boat Show Season

With most of the winter boat shows canceled, will dealers see a slowdown in demand heading into spring?