Show Management, the producer of six of the largest boat shows in the world, has appointed Brett Keating as vice president of consumer marketing.
In the newly created role, Keating is responsible for ensuring that Show Management attracts the visitors that its exhibitors most want and for the quality of the visitor experience at its shows.
Active Interest Media owns Show Management and Trade Only Today.
Keating will work in cooperation with the associations that contract with the company to operate the shows, show exhibitors, government entities and fellow marketers.
She also will work with visitors at all six shows, including the Fort Lauderdale International Boat Show, the Yacht & Brokerage Show in Miami Beach, the Palm Beach International Boat Show, the St. Petersburg Power & Sail Show, the Suncoast Boat Show in Sarasota (Fla.) and the Panama International Boat Show, in addition to other South Florida events in which Show Management has a role.
Keating previously was vice president of marketing at the Ferretti Group of the Americas. Prior to that, she held marketing and business development positions at the Brunswick Boat Group.
"Brett has a unique perspective on what attendees and exhibitors expect from boat shows, forged by her years of experience managing some of the largest exhibits at the shows, as well as her solid background in strategic marketing and implementing large-scale initiatives,” Efrem “Skip” Zimbalist III, CEO of Show Management, said in a statement.
"As Show Management further develops each of the shows and expands into new territories, Brett will play an instrumental role on the team to ensure our partners, attendees and exhibitors have a voice and that we continuously innovate for fresh, fun and productive experiences."