Show Management names VP of consumer marketing

Show Management, the producer of six of the largest boat shows in the world, has appointed Brett Keating as vice president of consumer marketing.


In the newly created role, Keating is responsible for ensuring that Show Management attracts the visitors that its exhibitors most want and for the quality of the visitor experience at its shows.

Active Interest Media owns Show Management and Trade Only Today.

Keating will work in cooperation with the associations that contract with the company to operate the shows, show exhibitors, government entities and fellow marketers.

She also will work with visitors at all six shows, including the Fort Lauderdale International Boat Show, the Yacht & Brokerage Show in Miami Beach, the Palm Beach International Boat Show, the St. Petersburg Power & Sail Show, the Suncoast Boat Show in Sarasota (Fla.) and the Panama International Boat Show, in addition to other South Florida events in which Show Management has a role.

Keating previously was vice president of marketing at the Ferretti Group of the Americas. Prior to that, she held marketing and business development positions at the Brunswick Boat Group.

"Brett has a unique perspective on what attendees and exhibitors expect from boat shows, forged by her years of experience managing some of the largest exhibits at the shows, as well as her solid background in strategic marketing and implementing large-scale initiatives,” Efrem “Skip” Zimbalist III, CEO of Show Management, said in a statement.

"As Show Management further develops each of the shows and expands into new territories, Brett will play an instrumental role on the team to ensure our partners, attendees and exhibitors have a voice and that we continuously innovate for fresh, fun and productive experiences."


Suntex Acquires Tampa Area Marina

The Marinas at Little Harbor, with slips and drystack storage, is in a resort community that’s being developed in Ruskin, Fla.

Littelfuse to Acquire Carling Technologies

The $315 million transaction is expected to close in the fourth fiscal quarter.

Boat Sales and Fraud

Boat History Report has tracked a 123 percent increase in fraud on the preowned-boat market since the pandemic buying spree began.

Avoid Cutoff Confusion

Dealers should familiarize themselves with a new law requiring engine cutoff switches so they can inform their customers. Meanwhile, a new program puts Ohio youth in kayaks to learn about the importance of the Great Lakes.

Wave Wifi MNC1250

Wave WiFi has solutions to keep boats online further from shore using the fastest possible internet connections. Wave WiFi’s new Dual Band Marine Network Controller with SIM-activated cellular system (MNC1250) distributes fast reliable internet onboard. It can be connected to any internet source including cellular data using the built-in universal SIM card slot and transmits both 2.4 and 5GHz AP signals for speed and reliability. Gigabit ports provide fast throughput and Wave’s proprietary GUI (Graphic User Interface) makes it easy to set up and operate. New Multi Active WAN feature allows you to assign devices to a designated internet source of your choosing. Cameras, door alarms, and other devices can run on cellular while onboard users are connected to other land based hot spots.

OneWater Acquires T-H Marine

OneWater Marine purchased the Huntsville, Ala.-based P&A provider for around $185 million.

Groupe Beneteau Acquires Starfisher

The Portugal-based yard builds powerboats from 25 to 35 feet and was doing subcontracting work for the group.

Winnebago Posts Record Q4, Fiscal Year

The Chris-Craft and Barletta parent reported full year revenue of $3.6 billion, a 54 percent increase from 2020.