This roundup of upcoming shows and events includes news from YachtWorld.com and Sail America.
YachtWorld.com is partnering with the Florida Yacht Brokers Association to present a Yacht Brokerage University Dec. 9 in Fort Lauderdale.
"The YachtWorld University program is now in its 16th year and has delivered education and advice on Internet marketing to over 4,500 brokers in this time," said Ian Atkins, vice president and general manager of YachtWorld.com. "We always regard the Fort Lauderdale University as our keynote event of the year, so we are particularly pleased to be partnering with FYBA in this year's sessions.
"Our curriculum has undergone substantial change this time around," he added. "We will have a moderated panel featuring brokers who are successfully putting today's best practices into action, as well as an open forum with industry leaders to discuss the state of the industry now and moving forward."
The one-day event will feature hosted panel discussions led by industry experts and will include presentations on:
- State of the Industry: New Trends & What's to Come in 2011
- Successful Internet Marketing Techniques for Brokers: Social Media, Video Listings and Web 3.0
- Boat Wizard 2.0: Live tour and demonstration
- Best Practices Panel: Brokers Who are Putting Today's Best Practices Into Action
- New Sales Techniques
The afternoon session also will include a moderated panel and open forum.
There is no cost for brokers to attend, but space is limited and preregistration is required. YachtWorld.com members may sign up via BoatWizard.
YachtWorld.com and Soundings Trade Only are divisions of Dominion Enterprises.
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Sail America announced that the 2011 Strictly Sail Pacific Show will be held April 14-17 at Jack London Square in Oakland, Calif.
The 2011 all-sail format will run for four days and feature expanded exhibit areas, many new special events, a new demo-ride area and a longer, more extensive marketing and PR campaign.
"The Strictly Sail Pacific Show team and the Sail America board of directors are dedicated to making Strictly Sail Pacific the premier sailing event on the West Coast," Sail America executive director Jonathan Banks said. "Strictly Sail Pacific provides exhibitors with a unique opportunity to market their products to a well-qualified audience of over 12,000 attendees. With signs that the sailing market is starting to improve, this is a 'must-attend' event for any company that is interested in reaching potential buyers on the West Coast."
As in previous years, Sail America members will receive discount space rates and preferential space allocation.