Soundings Trade Only and the International Federation of Boat Show Organizers have entered into a cooperative agreement. Soundings Trade Only said in a statement that it has joined the IFBSO as an associate member. The boating industry publication and boat-show association said they will collaborate to expand communications about boat shows and other marine events around the world.
“The IFBSO represents the key boating exhibitions, shows and events across the globe,” said Michele Goldsmith, publisher of Soundings Trade Only, in the statement. “It is important to collaborate with IFBSO to keep the marine trade well informed. The companies, brands, products and people who participate in these events impact the global marine business market. We feel that partnering with IFBSO will help spread its message to our readers around the world, making it a win-win for both of us.”
The IFBSO represents the world’s leading boat shows and helps with the development of boat shows and marine trade exhibitions worldwide. Working together with its membership, the IFBSO provides ways that help grow boating. The association has also established a members’ code of excellence for managing its events. Its membership has also worked on conservation initiatives including “#ReThinkPlastic” to help save the oceans.
“Our partnership with Soundings Trade Only will give IFBSO and, most importantly, its members more exposure within the business-to-business community in the marine industry and help to communicate the fact that IFBSO member shows, which comply with the IFBSO Code of Excellence and follow best practice guidelines, provide a solid basis for business and ROI for their clients,” said Renate Maddocks-Born, IFBSO secretary-general, in the statement. “Our cooperation will give our members easy access to the wealth of information provided by the brand and, at the same time, open up new markets and opportunities for Soundings Trade Only.”