The Strictly Sail Pacific show will now be known as the Pacific Sail and Power Boat Show and Marine Sports Expo.
Sail America made the announcement for the show, which is slated for next April in Richmond, Calif.
For more than 20 years the event has drawn sailors and maritime enthusiasts to San Francisco Bay to see the latest sailboats and equipment and take part in seminars and on-water activities.
In response to a growing base of visitors with interest in different facets of marine recreation, the show will widen its mission in 2017 and will welcome cruising powerboats, along with exhibitors featuring kayaks, canoes and stand-up paddleboards.
Its seminar series and hands-on demonstrations also will expand to include these new market segments.
"We are excited to be able to provide greater opportunities for our consumers and offer our exhibitors a larger market in which to promote their products and services,” Sail America president Scot West said in a statement. "It's our intent to make this event a destination for anyone with a passion for being on the water."
The show will maintain its home at the Craneway Pavilion and Marina Bay Yacht Harbor in Richmond. The 2017 dates are April 6-9.
Sail America said the pavilion is a 45,000-square-foot facility in an award-winning, architecturally significant Ford assembly plant dating from 1931, with a newly renovated 40,000-square-foot conference center.
Marina Bay Yacht Harbor is in Richmond's protected Inner Harbor, adjacent to the Craneway property. The deep-draft facility accommodates boats as large as 120 feet.