SureShade increases presence at Miami show

This year marks only the fifth anniversary of SureShade’s marine sunshade system at the Miami International Boat Show, but the company said the product will be featured on more than 30 boat models as standard equipment or a factory option.

That triples the number of boats featuring the sunshade system, compared with the 2013 Miami show, and the company said it includes 10 new models in its OEM portfolio.

Since the company’s first commercial display on the Boston Whaler 370 Outrage at the 2009 Miami show, SureShade said, it has had exponential growth year over year, with a track record of doubling or tripling show displays.

New boat models that will feature SureShade at the Miami show are:

  • Sabre Yachts 54 Salon Express (standard feature)
  • Back Cove Yachts 41
  • Carver Yachts C37 Coupe
  • Sea Ray 65 Fly
  • Sea Ray 650 Sundancer
  • Jupiter Boats 41 Enclosed
  • Scout Boats 275 Dorado
  • Midnight Express 43 CC
  •  Galeon Yachts 44 HTS
  • Hinckley Yachts T43

The 10 new-boat models debuting at Miami follow 11 models that recently debuted at the 2013 Fort Lauderdale International Boat Show: Back Cove Downeast 37, Boston Whaler 345 Conquest, Cruisers Yachts 48 Cantius, Formula 350 CBR and 370 SS, Grady-White Freedom 307, Grand Banks 50 Eastbay SX, Larson Escape, Regal 53 Sport Coupe, Sea Ray 350 SLX and Tiara 50 Coupe.

“When SureShade first debuted at Miami we were a start-up and industry unknown, but within five short years the industry has embraced this innovative, value-added product line and boaters are demanding it as the new standard,” SureShade business leader and co-founder Dana Russikoff said in a statement. “Our 2014 Miami showcase marks not just another significant milestone for our company, but really a success story for the entire boating industry, with its early adoption of this new technology despite the economic downturn.”


DAME Awards Shortlist Announced

The jury chose 53 of the 103 entries as finalists, and the winners will be announced during Metstrade in November.

Tohatsu Offers Financing Options

he outboard manufacturer partnered with Sheffield Financial to offer retail financing for Tohatsu engines and Tohatsu-powered boats.

Yanmar Reaches Milestone With Fuel Cell

The engine manufacturer reports conducting the world’s first high-pressure hydrogen refueling of its fuel-cell-powered EX38A boat.

Liqui Moly Adds Defender as Distributor

The marine supplier picked up the German fuel additive manufacturer for U.S. distribution.

Good and Not-So-Good News

As Brunswick backs the Vamos A Pescar initiative to increase Hispanic fishing participation, invasive carp DNA has been detected in the Milwaukee River.