Grow Boating Inc. has partnered with the Marine Retailers Association of the Americas to offer seminars on enhancing marketing, sales and customer service efforts at the Marine Dealer Conference and Expo, which is set for Dec. 10-13 in Orlando, Fla.
Three well-known speakers and marketing experts will take the MDCE stage to help dealers navigate a changing marketplace and evolving consumer behavior.
Sam Dantzler will present a seminar titled “How to Sell to First-time Boat Buyers,” using information from a recent study published by Grow Boating, on Dec. 13 at 10:15 a.m.
Tim Sanders will present “How Digital Can Supercharge Your Business” on Dec. 11 at 4 p.m.; Marcus Sheridan will take the stage at a session titled “Increase Closing Rates With Content Marketing” on Dec. 12 at 2:30 p.m.
At the Grow Boating Summit last December industry leaders identified four main areas of focus for the future, one of which was industry education, the National Marine Manufacturers Association said in its Currents newsletter.
Grow Boating is committed to creating opportunities to help marine businesses enhance their marketing, sales and customer service success by attracting more prospects to boating and providing consumers with an outstanding buying and ownership experience.
“The No. 1 reason dealers come to MDCE is to participate in the educational sessions and workshops,” MRAA vice president and education director Liz Walz said in a statement. “With Grow Boating as our education partner we can do even more to provide dealers with the data and training they need to adapt to changes in today’s consumers.”