Soundings Trade Only is teaming up with the METS Trade Show this year, set for Nov. 15-17 at RAI Amsterdam, to offer a new feature that will allow exhibitors to perform live product demonstrations from a new stage featured within the 2016 show.
Active Interest Media-owned Trade Only is working with Catapult Creative Labs, an ad agency also owned by AIM, to promote a Product Demonstration Theater — a stage set adjacent to the USA Pavilion that allows exhibitors to demonstrate products.
This concept will allow companies to perform product demonstrations on a public stage for a 30-minute period. There are a limited number of spots to “perform,” so interested exhibitors should sign up for their position.
The stage is prominently located in Hall 12, right across from the USA Pavilion. It will be heavily promoted by the show and Trade Only, with the goal of making it a centerpiece at METS and drawing increased traffic to Hall 12 and creating increased exposure for marine companies, said NMMA export director Julie Balzano.
“It’s going to be titled the METS Trade Theater, powered by Trade Only Today,” Balzano told Trade Only Today. “It keeps attention and focus on ‘Made in the USA.’ What better way to do that than to partner with a publication that focuses specifically on the U.S. recreational marine industry?”
“It is a demonstration stage,” she added. “It’s an open theater, so people at the show can look at a schedule and choose which demos are useful for them. Then, every half hour a new exhibitor at METS who signs up and pays 300 euros (about $337) will sign up in advance and do a demonstration on their product every half hour.”
The USA Pavilion will occupy more than 1,200 square meters of floor space in Hall 12, running the entire length of the hall from front to back and prominently positioned in front of the brand new METS Trade Theater.
Trade Only is offering a special advertising section called Global Marine Trade Opportunities in conjunction with the METS Trade Show. Members exhibiting at the USA Pavilion will get preferential placement within the section, though space will be made available to other U.S. and international exhibitors. Advertisers in that section will get continued ad placement on the METS Trade and Trade Only websites throughout the following year.