VIDEO: How dealers can navigate 2012

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At the recent International BoatBuilders’ Exhibition & Conference, Soundings Trade Only sat down with Norm Schultz and Ed Lofgren to ask their opinion on what the new year will bring for dealers and the marine industry.

Click play to watch Schultz and Lofgren discuss the future as well as issues such as pitfalls for dealers to avoid, using the Internet and social media as a sales tool and more.

Click here for an extended version of the interview.

And look for more video interviews from IBEX on Trade Only Today.

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