Video workshop set for dealer conference

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Participants in Lenny Rudow’s workshop “Shooting and Editing Boat Walk-Through Videos” at the 2014 Marine Dealer Conference & Expo will learn the ins and outs of filming video and how to use it to sell more boats.

First, dealers will discover the best ways to shoot a walk-through video on a trailerable boat, including a live camera equipment demonstration. Then workshop attendees will glean the latest video editing tips and tricks, including how to use YouTube’s built-in editor, to make videos more effective and impactful.

Dealers will walk away from Rudow’s workshop with tip sheets they can take back to their businesses to help them film and edit boat walk-through videos that will attract more consumer attention and win more sales.

The workshop will be held Nov. 17 from 9:45 to 11:15 a.m. as part of the MDCE’s pre-conference workshops. MDCE will run from Nov. 16-19 in Orlando, Fla.

“Statistics show that website visitors who view video spend more time on the retailer’s website and are far more likely to purchase than other site visitors,” Liz Walz, director of education for the Marine Retailers Association of the Americas, which produces the annual event in partnership with Boating Industry, said in a statement. “The more professional the video, the better the results. That’s why we’re convinced this workshop will be so valuable to attendees.”