The Wake Tractor, which is now being marketed under the brand HeyDay Inboards, is reporting successful debuts at winter boat shows from Seattle to Düsseldorf, Germany.
After launching the company last September at Surf Expo, Heyday has signed 40 dealers in North America and 14 internationally and has seen demand among rental fleets and boat club markets.
"We leave boat shows hoarse from making so many presentations on the new WT-1," company president Ben Dorton said in a statement. "While we targeted this boat to millennial wake sports enthusiasts, we are also seeing just as many buyers from all demographic segments. We get the buyer that can't afford any other wake boat to the high-end buyer who can afford anything they want to, but refuse to pay $150,000 for a traditional wake boat.”
Production is scheduled to ramp up to five units a day by the spring to meet retail and dealer stock demands.
"As someone who has grown up with the sport, It's gratifying to know we are re-engaging past customers and recruiting new wake sports enthusiasts," Dorton said.
This four-minute YouTube video shows the boat in action and Dorton explaining the brand.