A new virtual boat show is being launched in February.
BoatShowsatHome.com was founded and developed by Warren Kelly of Vernon Promotions and Gene Allen of Allen Roche Marine. Boat Shows at Home will bring together boat buyers and boat dealers through a year-round virtual boat show with the look and feel of an actual boat show.
The Web site will also let buyers make offers directly to dealers. Other features include promotions of established boat shows, discount boat show tickets, discounts to area events, hotels, restaurants and more.
Kelly has more than 25 years of experience as a show producer and 38 years as owner of a Northeast boat dealership. Allen has spent more than a quarter-century as a partner in a leading advertising agency that specializes in boat-dealer accounts.
"Our combined backgrounds as show producer, boat retailer and marketing and design firm give us a unique ability to develop a user-friendly site that focuses on specific markets, catering to individual consumers' boating areas, rather than the global market areas that exist on most of today's sites," Kelly said in a statement.
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Nautic Global Group, in partnership with its North American dealers, recently announced its 2010 Spend It Wisely Sales Event, which is designed to create urgency and stimulate sales during the 2010 boat show season.
"We believe that boat shows provide the best venues for lead generation and sales for our dealer network during the winter months, and we want to help them close the sale at or soon after the shows," chief sales officer Rick Gasaway said in a statement. "The Spend It Wisely Sales Event resonates well with customers looking for the best possible deal."
In addition to the consumer rebate, Nautic Global Group added charitable and environmentally friendly elements to this winter's promotion. For every boat sold during the promotional period, the company is making a donation to Project Healing Waters, a charity that uses fishing and fly tying as therapy for injured veterans.
Additionally, Nautic Global Group is contributing to the National Arbor Day Foundation to plant trees to offset the carbon footprints of every boat sold during the promotional period.
Nautic Global Group is utilizing redistributed Grow Boating Funds to supplement the rebates and advertising campaign associated with the Spend It Wisely Sales Event.
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The National Marine Manufacturers Association and Boating Writers International announced judges for the 2010 Miami Innovation Awards, which will be presented at 5:30 p.m. Feb. 11 during the State of the Industry and Innovation Awards presentation at the Miami International Boat Show in meeting room A101/102 of the Miami Beach Convention Center.
The Miami International Boat Show and Strictly Sail Miami will be held Feb. 11-15 at the Miami Beach Convention Center and Sea Isle Marina & Yachting Center.
Zuzana Prochazka, chair of the BWI Innovation Awards Committee and technical editor for Latitudes & Attitudes magazine, will serve as the Miami Innovation Awards Chair. Other BWI members participating on the committee for this year's Miami Innovation Awards include:
* Mark Corke, owner of On Board with Mark Corke blog and contributing editor of Soundings and Blue Water Sailing magazines
* Alan Jones, executive editor of Boating World magazine and contributing editor of Sea magazine
* Frank Lanier, freelance marine journalist and regular contributor to Practical Sailor, Southern Boating, Australian Yachting, Seafaring, Lakeland Boating, Chesapeake Bay, Northeast Boating, and Good Old Boat magazines
* Darrell Nicholson, editor of Practical Sailor magazine
* Lenny Rudow, author and freelance writer for Marlin, Boating World, Sea, BoaterMouth, Texas and Fish & Game magazines, as well as www.hookedonfishingboats.com
* Peter Swanson, freelance writer and regular contributor to PassageMaker, Soundings and Yachting magazines
The Innovation Awards recognize advancements in consumer products based on innovative distinction, benefit to the marine industry and/or consumer, practicality and cost-effectiveness.
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The Milwaukee Boat Show opens today and runs through Jan. 24 at the Expo Center at State Fair Park.
More than 300 boats from more than 75 manufacturers will be on display.
Other features include fishing seminars, live wakeboarding demonstrations, Twiggy the waterskiing squirrel, and antique and classic boat displays.