Yachts Miami Beach getting a redesign for 2017

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Yachts Miami Beach has hired EDSA, a firm responsible for creating landscape and design flows around the world, to redesign its show for 2017. Here’s an example of EDSA’s work at Hilton Yuxi Fuxion Lake in China.

Yachts Miami Beach has hired EDSA, a firm responsible for creating landscape and design flows around the world, to redesign its show for 2017. Here’s an example of EDSA’s work at Hilton Yuxi Fuxion Lake in China.

Yachts Miami Beach will return in 2017 with a completely revamped layout, several entrances, beefed-up transportation to get attendees to and from the show and the ability to walk the show from the docks, not just the sidewalk.

The show, formerly free for visitors, will cost $20 to attend.

“We hired EDSA, a firm that does design work for Disney and other high-end locations and resorts,” said Brett Keating, marketing vice president for Show Management, the company that co-owns and produces the show. “They have this amazing ability to take an existing site and put a fresh look and feel [on it], and work with landscaping and the flow.”

Show Management and Trade Only Today are part of Active Interest Media.

The show will have water taxis to help visitors and exhibitors avoid Miami Beach traffic, as well as free shuttle buses to transport attendees and exhibitors between Yachts Miami Beach, which is owned by Show Management and the Florida Yacht Brokers Association, and the Progressive Miami International Boat Show, which relocated to Virginia Key last year. That show is owned by the National Marine Manufacturers Association. The two shows are held at the same time, but are separately owned and operated.

“We realize the NMMA show is still important to our industry, and we have lots of exhibitors and clients that want to go back and forth, so we’re adding bus transportation back and forth,” Keating said.

“Transportation is one of our No. 1 focal points in bringing in EDSA. We want them to change the layout and the transportation,” she added. “The walking route through the show is going to be different because there’s going to be the option of navigating the show on the docks. Because the show is really on the water. You won’t have to go through the show on the sidewalk. We’re going to make that whole experience different.”

There will be a new VIP experience on the water, as well, including a yacht and an on-water veranda.

“Miami is truly an international show,” Keating said. “People come from all over the world to get the Miami Beach experience and have the glitz and glamor that it offers. We’ve got to live up to the glitz and glamor. We want exhibitors to get excited about that — that we’re doing everything to keep Yachts Miami Beach fresh and new.”

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