YachtWorld said it will be the official host of the Windward VIP Concierge at the 57th annual Fort Lauderdale International Boat Show, which opens Thursday.
YachtWorld said it will help connect buyers and sellers at the show by providing YachtWorld listing information to customers who are looking to make a purchase in Fort Lauderdale. The five-day show will continue through Monday.
The VIP concierge is a part of the boat show's VIP Experience at the Windward Club, which offers the luxury of a private dining area, a premium open bar, gourmet food, special showcases and meet-and-greet opportunities.
“YachtWorld is all about connecting buyers and sellers,” YachtWorld brand manager Katy Judge said in a statement. “At the VIP concierge we will have dedicated staff members driving interested buyers directly to YachtWorld brokers. It’s great to have an opportunity to live out our mission in person at the show.”
“Aside from having entertainment, gourmet food and beverage all day, we have a great concierge team to help guests look up the boats they want to see and make appointments in advance to remove the hassle factor,” said Brett Keating, vice president of consumer marketing for Show Management, which produces the Fort Lauderdale show. “I think that our guests appreciate the concierge element more than anything else among the VIP benefits.”
Show Management and Soundings Trade Only are owned by Active Interest Media.