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Yatco touts guides it published for recent Florida shows

Yatco said it published digital versions of its Yatco Pro and Yatco Show Books for the March 17-20 Palm Beach International Boat Show.

They included 304 Pro member yachts-for-sale listings totaling more than $751.1 million.

Yatco said its Pro Book for Yachts Miami Beach 2016 included 271 yachts for sale totaling more than $12.9 million and included 40 yachts larger than 120 feet.

Yatco said its Fort Lauderdale International Boat Show 2015 edition continues to be accessed and has an average read time of six minutes. Yatco.com has more than 2,000 unique users and member visits daily, the company said.

“We debuted our print version of the Show Book at FLIBS 2015, Yachts Miami Beach and Palm Beach 2016 with great success,” Steven Myers, Yatco founder and CEO, said in a statement.

“For more than a decade, we’ve provided Yatco PROTM members with valuable show lists. By now providing them, their customers and prospects with concise and compelling information in multimedia platforms we’re able to provide enhanced value-added benefits to their membership. More, advertisers — including lux car, jewelry, jets, spirits, marinas and yacht companies — continue to media-plan for the guides. A win-win for all.”

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