Boat sales hit a ‘lull’ in April

Did anyone think we would see April boat sales that even approached the 20 percent gains of March?
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Did anyone think we would see April boat sales that even approached the 20 percent gains of March?
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Did anyone think we would see April boat sales that even approached the 20 percent gains of March?

We hope not, because Statistical Surveys’ numbers are in, and they tell a very different story. The recreational boating industry’s growth engine sputtered during the first full month of spring.

Sales in the main powerboat segments rose just 0.3 percent to 12,530, and industrywide sales actually fell 1 percent to 18,310 from the same month last year in 29 early-reporting states that represent about 62 percent of the national market.

For perspective, sales through April in those states are up 7.8 percent at 37,998 in the main segments and 7.3 percent industrywide at 53,604.

Statistical Surveys sales director Ryan Kloppe says strong results from the winter boat shows and good early spring weather contributed to the sharp gain in March sales.

“This is probably just a lull,” he says of the April results.

Pointing to the four-month 2016 sales trend, Kloppe says the percentage gains in the main segments and industrywide are “even a bit higher than we were projecting for the year.”

“Six to 8 percent growth is very sustainable,” he adds.

The only high-volume category in the main segments that showed an increase in April was aluminum pontoons, whose robust gains have helped lead the industry back from the Great Recession.

Pontoon sales rose 5.1 percent to 3,349, and they are up 12.7 percent at 8,583 for the year through April in the early-reporting states.

“Aluminum fishing boats and 11- to 50-foot fiberglass outboard boats will sell more units than [pontoons] do, but you’ll still see strong growth in that segment throughout the year, I believe,” Kloppe says.

Small to midsize outboard fiberglass boats were the top sellers for the month, but the 4,113 sales represented a 1.3 percent decline from the same month last year. The aluminum fishing boat category had a similar decline of 1.5 percent to 3,402.

The cruiser and ski/wakeboard categories were the only other ones in the main segments that showed gains, but the increase in the low-volume cruiser segment was just four boats to 111.

The ski/wakeboard segment was up six boats to 614. Ski and wake sales are up 13.7 percent, or 207 boats, at 1,721, through April in the early-reporting states. The only other category that showed a gain was personal watercraft, where sales rose by five units to 3,519.

Sales of 14- to 30-foot sterndrive boats were down 1.6 percent at 851 in April, but the recovering category is up 4.4 percent, or 101 boats, at 2,382 through April in the early-reporting states.

Florida led the nation with 2,905 April sales, but that was down from 3,366 last year. Texas ranked second with 2,181 sales, down from 2,230 a year earlier. Michigan, at 2,043 (up from 1,879 last year), New York, at 1,188 (up from 974 last year) and North Carolina, at 1,150 (up from 1,086 last year) completed the top five.

The rest of the top 10 states were Alabama at 1,078 (down from 1,123); Tennessee at 763 (down from 768); California at 716 (up from 625); Washington at 655 (up from 565); and New Jersey at 642 (up from 563).

This article originally appeared in the July 2016 issue.


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