Data Tracker: Consumer interaction via social media - Trade Only Today

Data Tracker: Consumer interaction via social media

Author:
Publish date:

As social networking sites such as Facebook continue to grow in popularity, it provides dealers an opportunity to reach consumers on a deeper, more personal level. And they are already engaged and waiting to interact with you.

78_online_04

According to a recent Boat Trader survey, 74 percent of consumers participate in some type of online community. When asked in which online communities they currently participate, 52 percent of consumers said Facebook, followed by 27 percent saying "boating forums." While Twitter comprised just 8 percent of the responses, it is a growing network of consumers that share information (and opinions) rapidly.

The most important result to take from this data is that social media is the most cost-effective method of interacting with your consumers in a non-sales environment. It allows dealers to become a part of the buying cycle before consumers enter the dealership, giving you more control sooner.

Related

VIDEO: IBEX Interviews

Trade Only Today talks with Ron Huibers of Volvo Penta of the Americas, Huw Bower of the Brunswick Boat Group, Don Hopkins and Bill Szekesy of QMI Group, and Brad Burton of Albin Pump Marine LLC.