Boat Trader's business intelligence report suite offers a variety of data analytics, including insight about supply and demand of specific inventory within MSAs nationwide.
The data is derived from user searches conducted on BoatTrader.com and compared to the availability of the same inventory on the site. BoatTrader.com represents the largest marine classified site in the United States.
Dealers that are aware of consumer demand within their MSA are more likely to close leads because they have the inventory available - whether in-stock or through wholesale networks. Business and data analytics provide savvy dealers with the knowledge of opportunities that lie ahead in the sales funnel. There are few, if any, existing reports that provide real-time data about consumer demand by market, which is why dealers who track and understand consumers' online shopping trends will very likely see higher sales this boating season.
This article originally appeared in the June 2010 issue.