PxPixel
Data Tracker: Engines dominate keyword searches - Trade Only Today

Data Tracker: Engines dominate keyword searches

Author:
Publish date:

Of the more than 7.8 million searches in July for new and used boats on BoatTrader.com, 50,000 were keyword searches that consumers actively entered in search parameters.

54_keywords_04

Seventy percent of the keywords searched were engine-related, specifically marine engine manufacturers. The top-searched marine engines were Yamaha and Mercury, with 28 percent and 24 percent of the top 10 keyword searches, respectively. This data directly corresponds with Boat Trader's Consumer Survey results, where 55 percent of boaters selected Yamaha and Mercury as their preferred engines. Other top engines included Evinrude, MerCruiser and Honda.

Related

New boat sales relatively flat in June

New boat sales in June grew marginally, with a 1.1 percent rise in the main powerboat categories and just 0.2 percent growth overall, according to preliminary data from Statistical Surveys Inc., a Michigan firm that tracks registrations.

Mazu releases new sportfishing app

Technology and satellite communications company Mazu has launched a sportfishing app that seeks to give anglers weather and sea state information, and provide powerful communications capabilities via satellite.